How good is life and mountain biking that people can complain publicly about manufactures covering their bikes so they can test in the wild. What a...
How good is life and mountain biking that people can complain publicly about manufactures covering their bikes so they can test in the wild. What a time to be alive.....
Right? Maybe it is because here in Colorado we see hundreds of test cars every year so we are accustomed to seeing bags and cloth over test materials. Or seeing when Yeti did this in the early 2000's as they were testing the 303. I think it is kind of cool.
How good is life and mountain biking that people can complain publicly about manufactures covering their bikes so they can test in the wild. What a...
How good is life and mountain biking that people can complain publicly about manufactures covering their bikes so they can test in the wild. What a time to be alive.....
Right? Maybe it is because here in Colorado we see hundreds of test cars every year so we are accustomed to seeing bags and cloth over...
Right? Maybe it is because here in Colorado we see hundreds of test cars every year so we are accustomed to seeing bags and cloth over test materials. Or seeing when Yeti did this in the early 2000's as they were testing the 303. I think it is kind of cool.
Covering it up only calls attention to a bike, I'm pretty sure it's done to attract paparazzi the same as the dazzle camo on cars. I rode Digit prototypes with plain black paint and no graphics for years, basically nobody noticed. As soon as I put stickers on when or rode raw frames people would take interest.
Question for those that know. Trust suspension is no longer in business and had one of the first more fleshed out linkage forks. Did Specialize buy one of their patents or did they make their own patent for a linkage fork design? I ask because on the Red Bike site there was a recent article that had a random photo that someone said it was a Trust damper or part of the fork being showed off at the Taipei bike show. Just had me wondering.
Question for those that know. Trust suspension is no longer in business and had one of the first more fleshed out linkage forks. Did Specialize buy...
Question for those that know. Trust suspension is no longer in business and had one of the first more fleshed out linkage forks. Did Specialize buy one of their patents or did they make their own patent for a linkage fork design? I ask because on the Red Bike site there was a recent article that had a random photo that someone said it was a Trust damper or part of the fork being showed off at the Taipei bike show. Just had me wondering.
Suppose I'm one of the few that was indifferent to the name. Although I did like the newer paint schemes with the smaller branding. I hope the semi-rebrand means they're doing well, been having a blast on the La Sal bought at the end of '22 and interested to see a newer iteration of it.
Doesn’t look interesting at all - looks like a regular horst-link alu frame, nothing fancy, nothing crazy. The SA even looks too slack!
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Going from Fezzari to ARI doesn't seem like much of an improvement to be honest. I would have bought a Fezzari for their killer value,in spite of their name. Maybe third time's the charm with the name?
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Ummmm it's not high pivot or constructed of bonded tubing so none of that matters
(sarcasm, all of that makes it top of list for my next dh bike)
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
I’ve watched all their vids, read every word. Steve Kerr CEO blows it by insisting Fezzari is, indeed, anything but a horrible name. The sports style press conference vid is better, but still and yet: no Steely Dan reference seems a huge miss.
all that said: ARI is infinitely better than the Häågen Dazs that is “Fezzari.” Golden Arcs.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as...
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
I can't speak for others, but I think choosing a name for your brand that sounds like a department store rip-off of one of the world's strongest luxury/premium brands speaks to a breathtaking lack of creativity and strategy. It makes me think perhaps that sloppy attitude carries over into the decisions they make when designing their bikes.
It certainly seems to carry over to their marketing strategy. Just have all the employees spam comment sections? I certainly haven't seen this when new bikes from other brands are released:
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does...
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Astroturfing
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does...
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Like the comment that started the entire conversation here, "Fezzari just changed their name to Ari bikes. A bunch of stuff coming on their website at noon MST apparently as well."
"Their name", "their website", "apparently"
Just say you work for the company and don't pretend it's a rumor or innovation.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as...
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
Off-topic:
"Ari" is a common Hebrew and Scandinavian male name. I know a couple of guys who would love to get their hands on a bike with their name on it.
In the Philippines, however, "ari" means genitalia. ¯\_ (ツ)_/¯
Username checks out
.
I don't have an ebike, but if I were friends with a donutmeister I'd be fat(ter) regardless.
Tim Horton would not have ridden and e-bike.
Do non Canadian's know Tim was an NHL player?
This non Canadian has no idea. But not because of my nationality, I doubt I'd recogize any sports celebrities.
Right? Maybe it is because here in Colorado we see hundreds of test cars every year so we are accustomed to seeing bags and cloth over test materials. Or seeing when Yeti did this in the early 2000's as they were testing the 303. I think it is kind of cool.
Covering it up only calls attention to a bike, I'm pretty sure it's done to attract paparazzi the same as the dazzle camo on cars. I rode Digit prototypes with plain black paint and no graphics for years, basically nobody noticed. As soon as I put stickers on when or rode raw frames people would take interest.
Question for those that know. Trust suspension is no longer in business and had one of the first more fleshed out linkage forks. Did Specialize buy one of their patents or did they make their own patent for a linkage fork design? I ask because on the Red Bike site there was a recent article that had a random photo that someone said it was a Trust damper or part of the fork being showed off at the Taipei bike show. Just had me wondering.
From a couple of articles, it's hard to decipher if they bought the patent or the IP. This article does say that the linkage fork patent that Specialized submitted had Dave Weagle listed as the Inventor. https://off.road.cc/content/news/is-specialized-about-to-revive-trusts-…
Looks like Sram also has a patent for a linkage fork: https://wheelbased.com/2022/12/04/front-forks-for-bicycles-by-sram/
https://aribikes.com/
Suppose I'm one of the few that was indifferent to the name. Although I did like the newer paint schemes with the smaller branding. I hope the semi-rebrand means they're doing well, been having a blast on the La Sal bought at the end of '22 and interested to see a newer iteration of it.
There's a Nebo Peak on their new site. Looks like it'll also launch today along with the new branding.
https://aribikes.com/products/nebo-peak
150/140mm SL - Fazua R60. Good Geo, Good value. Looks to be on Loamwolf already for review.
Under Enduro there's also a pre-order for a new, not yet finalized, DH bike.
https://aribikes.com/products/superior-peak-pre-order
Doesn’t look interesting at all - looks like a regular horst-link alu frame, nothing fancy, nothing crazy. The SA even looks too slack!
External cables are crazy AND fancy these days.
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Going from Fezzari to ARI doesn't seem like much of an improvement to be honest. I would have bought a Fezzari for their killer value,in spite of their name. Maybe third time's the charm with the name?
Ummmm it's not high pivot or constructed of bonded tubing so none of that matters
(sarcasm, all of that makes it top of list for my next dh bike)
It's pretty much all of the things people as for and zero of the things people complain about these days. I bet it'll be around 5k
I’ve watched all their vids, read every word. Steve Kerr CEO blows it by insisting Fezzari is, indeed, anything but a horrible name. The sports style press conference vid is better, but still and yet: no Steely Dan reference seems a huge miss.
all that said: ARI is infinitely better than the Häågen Dazs that is “Fezzari.” Golden Arcs.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
I’m going to think of “Entourage” every time I see or hear about one of these bikes.
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
I'm pretty sure the athlete won...not the bike.
I can't speak for others, but I think choosing a name for your brand that sounds like a department store rip-off of one of the world's strongest luxury/premium brands speaks to a breathtaking lack of creativity and strategy. It makes me think perhaps that sloppy attitude carries over into the decisions they make when designing their bikes.
It certainly seems to carry over to their marketing strategy. Just have all the employees spam comment sections? I certainly haven't seen this when new bikes from other brands are released:
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Astroturfing
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Incidentally, Astroturfing as a term for fake grassroots effort is a great name.
Like the comment that started the entire conversation here, "Fezzari just changed their name to Ari bikes. A bunch of stuff coming on their website at noon MST apparently as well."
"Their name", "their website", "apparently"
Just say you work for the company and don't pretend it's a rumor or innovation.
I work with a SEO guy who will show up in Internet forums asking fake questions that are meant to lead people to us…it’s so embarrassing.
I get it now. It’s a Mormon thing. Next.
Off-topic:
"Ari" is a common Hebrew and Scandinavian male name. I know a couple of guys who would love to get their hands on a bike with their name on it.
In the Philippines, however, "ari" means genitalia. ¯\_ (ツ)_/¯
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