If you couldn't already tell by the constant smiles on their athletes' faces (especially Rachel!), GT is honing in on why we ride: pure, simple fun.
GT is asking fans to keep the good times rolling by posting photos and/or videos to social media using the hashtag #SRSLYFun. They even hosted a party to kick things off with a bang.
Capture the spirit of why we ride and you might just win a prize! Submissions will be judged in 2017 by a panel of GT athletes.
More details at www.funisseriousbusiness.com.
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INTERBIKE - 2017 Women's Mountain Bike Gear