It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in SC, CA. Running a business in CA is tough. Cost of living is brutal. Taxes are brutal. From a pure bean counter perspective it probably makes more sense to move the company out of Santa Cruz, at which point, is it still Santa Cruz? So many great, iconic bikes over the years... can they keep it going? I hope so, cuz I like the brand.
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man...
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man, Pon is making quick work to potentially dissolve this brand into mediocrity.
Controversial but nothing core about Santa Cruz in the U.K. That ship sailed a long time ago on a sea of middle-aged men in VW Transporters and Mercedes Sprinters.
It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in...
It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in SC, CA. Running a business in CA is tough. Cost of living is brutal. Taxes are brutal. From a pure bean counter perspective it probably makes more sense to move the company out of Santa Cruz, at which point, is it still Santa Cruz? So many great, iconic bikes over the years... can they keep it going? I hope so, cuz I like the brand.
Their sales/demo rides ratio is probably a lot better in Santa Cruz than it would be if they go full bean counter and move to wherever has the cheapest rent.
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man...
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man, Pon is making quick work to potentially dissolve this brand into mediocrity.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man...
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man, Pon is making quick work to potentially dissolve this brand into mediocrity.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days...
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to...
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man...
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man, Pon is making quick work to potentially dissolve this brand into mediocrity.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days...
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to...
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
Much of SC’s design and product teams have been there since before the 275 Bronson. Until they start leaving and not replaced with equally talented folks I’d say they’re still pretty much the same they’ve always been. Their bike performance has only improved over the years.
It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in...
It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in SC, CA. Running a business in CA is tough. Cost of living is brutal. Taxes are brutal. From a pure bean counter perspective it probably makes more sense to move the company out of Santa Cruz, at which point, is it still Santa Cruz? So many great, iconic bikes over the years... can they keep it going? I hope so, cuz I like the brand.
Possibly.... but GT (owned by PON as well) just moved their headquarters TO California (from shared facilities with Cannondale in Connecticut).
Possibly.... but GT (owned by PON as well) just moved their headquarters TO California (from shared facilities with Cannondale in Connecticut).
Cannondale was also moved from the Bethel train station to Wilton, literally up the street from the aerospace company that used to manufacture all the Cannondale tubes. You think the California coast is expensive? Try the CT coast! The Dutch would be doing Cannondale employees a favor by firing them all, it’s not exactly possible to make a living in the bike industry living in the same county as most of the hedge fund magnates.
Pon has built a proper assembly factory outside the port of Savannah, GA(the 2nd most trafficked intermodal shipping port these days)… One would assume that eventually almost every domestic job for GT/Cannondale/Cervelo/Santa Cruz will be consolidated there.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days...
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to...
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
Much of SC’s design and product teams have been there since before the 275 Bronson. Until they start leaving and not replaced with equally talented folks...
Much of SC’s design and product teams have been there since before the 275 Bronson. Until they start leaving and not replaced with equally talented folks I’d say they’re still pretty much the same they’ve always been. Their bike performance has only improved over the years.
I'll add that they're also some of the best bikes out there to own if you tend to keep your frame for over 5 years. They really sweat all the details and it goes a long way with things like pivot bearing maintenance. - To be fully transparent, I'm still riding a Nomad 3 from 2014 so I have some bias.
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man...
Oof.
This could be the beginning of the end for Santa Cruz being know as “core” company. They were already losing that foot hold, but man, Pon is making quick work to potentially dissolve this brand into mediocrity.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days...
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to...
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
I would hope/think that PON is savvy enough to not dilute the SC brand by offering $500 entry level hard tails. It's positioned as a premium brand at the top of the market. They already have Cannondale, GT, Mongoose, Schwinn, etc. to cover basically all price points possible.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days...
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to...
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
I would hope/think that PON is savvy enough to not dilute the SC brand by offering $500 entry level hard tails. It's positioned as a premium...
I would hope/think that PON is savvy enough to not dilute the SC brand by offering $500 entry level hard tails. It's positioned as a premium brand at the top of the market. They already have Cannondale, GT, Mongoose, Schwinn, etc. to cover basically all price points possible.
From my time dealing with PON folks they were super invested into SC/cervelo being premium brands/market leaders. Despite not being bike folk they were cool to drink with.
Well, from the press release, it sounds like they're moving everything into one building. Aside from changing the names and legal ownership of things, perhaps the reduced rent/overhead or the potential sale value of the other building is enough to make them financially solvent again on paper? IDK.
That sounds like to good to be true that some savings on leasing the offices and shipping components 2 miles can be just a life saver for the company - but maybe so.
The comments on pink bike suggest that the Bairstow business was sold to Orange - and the debts of the factory are written off - and I'm really surprised this thing is even allowed! Seems creditors or alu suppliers are screwed? Well good luck ordering that nice metal again from them.
I mean, that's good for the folk that work for Orange (at least in the short term), but I don't really see how this ceremonial changing of the guards (which never really changed) with debts disappearance can work in the long term?
Big grain fo salt w/ that one: "...to spend more time with his family" is often corporate-speak for "fired"...
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get...
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
Is it really losing the 5150 crew to competition when almost all of them are still running reserve wheels and are still on PON owned brands just not Santa Cruz ?
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get...
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland. Cannondale and Santa Cruz are both owned by Pon, so those are not exactly ”competitors”. Honestly, I'm not very sure who is in the 50to01 crew and who is not and what bikes they are all riding these days. Did my due diligence, tried to find out quickly on their page and FB/IG, bur couldn't find much and it is not that important to me. I'm sure people over here know better.
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get...
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland...
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland. Cannondale and Santa Cruz are both owned by Pon, so those are not exactly ”competitors”. Honestly, I'm not very sure who is in the 50to01 crew and who is not and what bikes they are all riding these days. Did my due diligence, tried to find out quickly on their page and FB/IG, bur couldn't find much and it is not that important to me. I'm sure people over here know better.
Mx
No skin in the game, but:
Josh "Loosedog" Lewis is now on Scor
Dan "Donny Solja" Paley is on Giant.
Craig Evans on Airdrop
Once Bryceland broke off Santa Cruz, it sort of opened the floodgates. There are still quite a few of the crew on PON brands, but they've expanded the collective into its own merch and content "brand" without any real frame company affiliation.
Few broad (highly speculative) thoughts as it pertains to Santa Cruz.
First, I think its a bit of a fool's errand to say a brand is no longer "core" because they've grown or a more affluent buyer all of a sudden has taken interest. Yeah, maybe its a little bit of a sell-out type of thing to see 52 year old dentists driving Sprinter vans owning your product, but my Brother in Christ, this is capitalism. To a degree this is the point. To add, the entire company is owned by a multinational conglomerate. So any thoughts of "soul" or "core" in this regard sailed a long time ago. That said, what really made SC so cool over the years has less to with the end buyer of the product and a lot more to do with their core values within the company. They always seemed to be engineering first, performance at all costs, do whatever it takes to build the best bikes on the hill type of a company. Who can forget them rolling out the first V10 (my GAWD that was a beast), the Bullit with Super Ts, the first do-it-all Nomad, their revised Nomad, the 29" V10 bla bla bla bla.
Is this gone? I don't know. That is probably worthy of a thread all its own .
I can say its a little interesting to see them lose Greg like they did (Rob never would have let that happen), then Joe steps down. As to if that was voluntary or forced, I'd bet the latter, but I can't tell. This is a spectrum type of thing. You can be asked to step down as CEO but retain a role in the company (consulting or otherwise). This doesn't mean it was your choice btw, and would result in firing if you weren't willing to do as you were asked.
My guess, broadly speaking, PON wants to see a gross/net margin improvement within the brand. They have put a lot of time and money into growing and solidifying SC as a premier mountain bike company and now they want to harvest. Joe isn't the guy to be the kind of operator they need, and things like keeping a forty something year old expensive racer on the books no longer makes sense as they pivot to putting free cash flow above all else. I wouldn't be surprised to see budgets slashed everywhere in part due to the state of the industry and in part due to transitioning the brand out of a growth phase and into a profit optimization phase.
If I'm right, this could impact the core values of the brand that we've all grown to love. It could impact how much budget they put behind things like engineering the best race bikes. Then again, perhaps that ground isn't as fertile as it once was.
One thing I find so fascinating about anything like this in business, is how wide of a "time lens" someone must have to fully appreciate the levers management pulls on. While these changes may mean nothing in the short term, they could have massive impacts on the longer term.
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get...
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland...
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland. Cannondale and Santa Cruz are both owned by Pon, so those are not exactly ”competitors”. Honestly, I'm not very sure who is in the 50to01 crew and who is not and what bikes they are all riding these days. Did my due diligence, tried to find out quickly on their page and FB/IG, bur couldn't find much and it is not that important to me. I'm sure people over here know better.
Mx
I did mean 50-01 but guess I got Van Halen on the brain.
It will be very interesting to see what happens to SC with all these changes. I believe JG was a big force behind keeping SC in SC, CA. Running a business in CA is tough. Cost of living is brutal. Taxes are brutal. From a pure bean counter perspective it probably makes more sense to move the company out of Santa Cruz, at which point, is it still Santa Cruz? So many great, iconic bikes over the years... can they keep it going? I hope so, cuz I like the brand.
Controversial but nothing core about Santa Cruz in the U.K. That ship sailed a long time ago on a sea of middle-aged men in VW Transporters and Mercedes Sprinters.
Their sales/demo rides ratio is probably a lot better in Santa Cruz than it would be if they go full bean counter and move to wherever has the cheapest rent.
You think Graney got outed or decided to step away?
Stepped away
https://www.bicycleretailer.com/industry-news/2024/01/25/santa-cruz-ceo…
Big grain fo salt w/ that one: "...to spend more time with his family" is often corporate-speak for "fired"...
Not to speak for Graney but I can imagine him wanting to walk away and be smart enough to know when.
I left the industry pre-Rona but can’t believe many folks are having fun. Sounds like a good time to ride out to the sunset.
Santa Cruz lost their "core" credentials the moment they started selling e-bikes...
Jokes aside. They've been steering into a more mainstream direction for years. These days they seem to be more in the business of selling a certain image. A big mainstream company, desperately trying to give themselves the cool and unique hipster image of a small boutique brand.
Not that their bikes are bad, they're really good. But also extremely bland. And that's what makes their whole hipster marketing schtick so hilarious. There comes a point, when you're trying so hard to be something you're not, when you should realize that you're just not fooling anyone but yourself.
Like, how many outrageously mismatched pastel color paint-schemes does it take before you realize that you've become a sad caricature of yourself?
Nothing specifically against SC, but it was well before eBikes. I work in a completely unrelated industry where PON is one of our biggest customers, to the tune of hundreds of millions of dollars of spend - SC is as corporate as you're going to get, but the bikes are still decent, good support and they dress them up in hipster industrial design that makes the people that can afford them feel young.
THIS!
not fired..... but "allowed to resign" to avoid the career issues that come with being fired.
A distinction without a difference?
its much easier to explain a voluntary resignation than an involuntary termination to a new employer.
Much of SC’s design and product teams have been there since before the 275 Bronson. Until they start leaving and not replaced with equally talented folks I’d say they’re still pretty much the same they’ve always been. Their bike performance has only improved over the years.
Possibly.... but GT (owned by PON as well) just moved their headquarters TO California (from shared facilities with Cannondale in Connecticut).
Cannondale was also moved from the Bethel train station to Wilton, literally up the street from the aerospace company that used to manufacture all the Cannondale tubes. You think the California coast is expensive? Try the CT coast! The Dutch would be doing Cannondale employees a favor by firing them all, it’s not exactly possible to make a living in the bike industry living in the same county as most of the hedge fund magnates.
Pon has built a proper assembly factory outside the port of Savannah, GA(the 2nd most trafficked intermodal shipping port these days)… One would assume that eventually almost every domestic job for GT/Cannondale/Cervelo/Santa Cruz will be consolidated there.
I'll add that they're also some of the best bikes out there to own if you tend to keep your frame for over 5 years. They really sweat all the details and it goes a long way with things like pivot bearing maintenance. - To be fully transparent, I'm still riding a Nomad 3 from 2014 so I have some bias.
I would hope/think that PON is savvy enough to not dilute the SC brand by offering $500 entry level hard tails. It's positioned as a premium brand at the top of the market. They already have Cannondale, GT, Mongoose, Schwinn, etc. to cover basically all price points possible.
From my time dealing with PON folks they were super invested into SC/cervelo being premium brands/market leaders. Despite not being bike folk they were cool to drink with.
Good news for Orange - the company is now under new ownership and has acquired its manufacturing partner with plans in place for streamlining operations: https://www.vitalmtb.com/news/press-release/orange-bikes-set-continue-o…
I don't really understand what happened (or happens) to Orange.
Mr Ashley Ball seems to be an owner of P Bairstow Limited (which I understand is basically a factory that produces stuff): https://find-and-update.company-information.service.gov.uk/company/0070… and this company was, indeed, in the administration.
He also was/is a Director for Orange Mountain Bikes limited, which was also in an administration: https://find-and-update.company-information.service.gov.uk/company/0228… . Orange Mountain Bikes Limited is/was owned is by O21C Holdings Limited, which is also owned by mr Ashley Ball: https://find-and-update.company-information.service.gov.uk/company/0973…
So... What changed?
Well, from the press release, it sounds like they're moving everything into one building. Aside from changing the names and legal ownership of things, perhaps the reduced rent/overhead or the potential sale value of the other building is enough to make them financially solvent again on paper? IDK.
That sounds like to good to be true that some savings on leasing the offices and shipping components 2 miles can be just a life saver for the company - but maybe so.
The comments on pink bike suggest that the Bairstow business was sold to Orange - and the debts of the factory are written off - and I'm really surprised this thing is even allowed! Seems creditors or alu suppliers are screwed? Well good luck ordering that nice metal again from them.
I mean, that's good for the folk that work for Orange (at least in the short term), but I don't really see how this ceremonial changing of the guards (which never really changed) with debts disappearance can work in the long term?
Fired guys don't stay around in an advisory position. Sounds like he'll be making a board of directors paycheck for a certain period. The old get paid to play some golf and answer some emails. Sounds like Joe has made what he needs to retire and is entering the next chapter of his life.
Santa Cruz stopped being the "cool brand" when they lost the 5150 crew to competitors and stopped showing partying in the Syndicate videos. They are doing just fine. But they have lost the interest of the "party in the woods" crowd to steal a catchphrase from a "core" brand. The bikes are really good even if it they've become a bit redundant and that's all they need to maintain a good market share.
Is it really losing the 5150 crew to competition when almost all of them are still running reserve wheels and are still on PON owned brands just not Santa Cruz ?
I'm pretty sure you mean the 50to01 crew and correct me if I'm wrong but that crew also engulfs the Cannondale Waves guys around Josh Bryceland. Cannondale and Santa Cruz are both owned by Pon, so those are not exactly ”competitors”. Honestly, I'm not very sure who is in the 50to01 crew and who is not and what bikes they are all riding these days. Did my due diligence, tried to find out quickly on their page and FB/IG, bur couldn't find much and it is not that important to me. I'm sure people over here know better.
Mx
No skin in the game, but:
Josh "Loosedog" Lewis is now on Scor
Dan "Donny Solja" Paley is on Giant.
Craig Evans on Airdrop
Once Bryceland broke off Santa Cruz, it sort of opened the floodgates. There are still quite a few of the crew on PON brands, but they've expanded the collective into its own merch and content "brand" without any real frame company affiliation.
Few broad (highly speculative) thoughts as it pertains to Santa Cruz.
First, I think its a bit of a fool's errand to say a brand is no longer "core" because they've grown or a more affluent buyer all of a sudden has taken interest. Yeah, maybe its a little bit of a sell-out type of thing to see 52 year old dentists driving Sprinter vans owning your product, but my Brother in Christ, this is capitalism. To a degree this is the point. To add, the entire company is owned by a multinational conglomerate. So any thoughts of "soul" or "core" in this regard sailed a long time ago. That said, what really made SC so cool over the years has less to with the end buyer of the product and a lot more to do with their core values within the company. They always seemed to be engineering first, performance at all costs, do whatever it takes to build the best bikes on the hill type of a company. Who can forget them rolling out the first V10 (my GAWD that was a beast), the Bullit with Super Ts, the first do-it-all Nomad, their revised Nomad, the 29" V10 bla bla bla bla.
Is this gone? I don't know. That is probably worthy of a thread all its own .
I can say its a little interesting to see them lose Greg like they did (Rob never would have let that happen), then Joe steps down. As to if that was voluntary or forced, I'd bet the latter, but I can't tell. This is a spectrum type of thing. You can be asked to step down as CEO but retain a role in the company (consulting or otherwise). This doesn't mean it was your choice btw, and would result in firing if you weren't willing to do as you were asked.
My guess, broadly speaking, PON wants to see a gross/net margin improvement within the brand. They have put a lot of time and money into growing and solidifying SC as a premier mountain bike company and now they want to harvest. Joe isn't the guy to be the kind of operator they need, and things like keeping a forty something year old expensive racer on the books no longer makes sense as they pivot to putting free cash flow above all else. I wouldn't be surprised to see budgets slashed everywhere in part due to the state of the industry and in part due to transitioning the brand out of a growth phase and into a profit optimization phase.
If I'm right, this could impact the core values of the brand that we've all grown to love. It could impact how much budget they put behind things like engineering the best race bikes. Then again, perhaps that ground isn't as fertile as it once was.
One thing I find so fascinating about anything like this in business, is how wide of a "time lens" someone must have to fully appreciate the levers management pulls on. While these changes may mean nothing in the short term, they could have massive impacts on the longer term.
Time will tell...
@jeff.brines "...my Brother in Christ, this is capitalism..."
TESTIFY!
I did mean 50-01 but guess I got Van Halen on the brain.
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