That’s a fair point. I didn’t think about them going their own ways. But that could make sense. It would be weird to not see John...
That’s a fair point. I didn’t think about them going their own ways. But that could make sense. It would be weird to not see John pulling wrenches for Gwinn though.
John is a smart man... sees the writing on the wall... Gwin likely racing only 1-2 more seasons. He's in a 'real' job role at Intense (product development). He lives in California, 3,000 miles away from his racer. I'd not be surprised at all if he took a full-time gig at Intense and stopped doing world cups with Gwin. That said, if Gwin is doing his own team with Intense frames, I could see John keeping his full time position at Intense and ALSO go on the road to the 7 world cups and world champs to wrench for Aaron (plus maybe a couple other races).
Angel Suarez posted a story from a rather bland looking field in North Carolina. That field just so happens to be the parking lot for Ride Rock creek, confirming the rumor of his frameworks ride.
Im betting we see an old YT mob reunion soon with Gwin at Windrock.
Angel Suarez posted a story from a rather bland looking field in North Carolina. That field just so happens to be the parking lot for Ride...
Angel Suarez posted a story from a rather bland looking field in North Carolina. That field just so happens to be the parking lot for Ride Rock creek, confirming the rumor of his frameworks ride.
Im betting we see an old YT mob reunion soon with Gwin at Windrock.
I don't think there really is an 'average' to say they're paying below, or at, or above.
There are so few riders being paid in MTBing--especially...
I don't think there really is an 'average' to say they're paying below, or at, or above.
There are so few riders being paid in MTBing--especially enduro right now that the 'averages' mean little.
Last season, there were a handful of men racing EWS that are making good cash... Like Rude, Jesse, Moir, Hill, Maes and maybe a couple others all making $150k+, maybe $200k+ with other sponsor salaries. Then it drops off quick. Probably less that 20 other riders making actual salaries of $50k or more a year.
Going into 2024, we've seen a ton of cutting. I'd bet the number of male EWS-only racers making $50k+ in salaries, will be under 15. Maybe under 10.
If there's anyone but Jack,Jesse and Richie getting paid anywhere near 50k next year I'd be surprised.
If there's anyone but Jack,Jesse and Richie getting paid anywhere near 50k next year I'd be surprised.
It'd be interesting to know what Isabeau's getting from her sponsors - she's fairly dominant which you'd hope would come with a reasonable renumeration.
Related to that, the same goes for Melanie Pugin. Riding weird brands with non-endemic sponsors would suggest it's for the money, but I wonder how much that really is.
Ollie Lowthorpe no longer with Norco according to his IG post this morning. Maybe Norco is freeing up more cash for the GOAT ?? Hmm 🤔
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke on this one... If he does well this year, or at least is in the mix, Norco will get a big brand recognition/positive recognition boost it needs.
do tell me, how do you setup a dh race in a stadium? what? you can‘t?? well fuck, who would have thought…
I was talking about on the commercial side. Both disciplines share a lot of the same brands. Also, one half of the season the motor folks run outdoors on "natural" terrain tracks much like DH does. So, again, commercially whether it's the television/streaming side or venues and attendance maybe there are some things both could learn from each other. Amazing how ignorant and closed minded people can be about what they love.
Personally, I would love to see and maybe this does happen and I do not hear about it. I would love to see some of the past folks get more involved and get their input on possibly making this world we all love bigger. I know some of the greats are involved in teams but it maybe on promoter side as well.
Hope everyone had a Merry Christmas and you all have a Happy New Year.
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke...
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke on this one... If he does well this year, or at least is in the mix, Norco will get a big brand recognition/positive recognition boost it needs.
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt way to describe it.
afaik, greg isn't a protected rider going into the season. qualifying will be a must for the first race. his ability shouldn't hold him back from qualifying, but a crash, a mechanical a small injury...anything can happen.
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke...
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke on this one... If he does well this year, or at least is in the mix, Norco will get a big brand recognition/positive recognition boost it needs.
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt...
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt way to describe it.
Also a very real possibility that they aren’t picking up Greg and are just hurting as a company with the current state of affairs.
Angie Marino just dropped a new edit and announced it’s her last project with canyon. Add her to the list the lemoine and genon. They are getting rid of a lot of their freeride athletes.
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke...
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke on this one... If he does well this year, or at least is in the mix, Norco will get a big brand recognition/positive recognition boost it needs.
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt...
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt way to describe it.
Also a very real possibility that they aren’t picking up Greg and are just hurting as a company with the current state of affairs.
A representative from Norco Factory Racing at MSA mentioned a pause in new bikes for 2024 as they move through inventory with plans to update models with technology from the race program in 2025.
Haven’t heard anything about layoffs at Norco recently
Funny though, found a PinkBike article about Norco shutting down DH and XC teams in 2023, and as we all now that never happened.
A representative from Norco Factory Racing at MSA mentioned a pause in new bikes for 2024 as they move through inventory with plans to update models...
A representative from Norco Factory Racing at MSA mentioned a pause in new bikes for 2024 as they move through inventory with plans to update models with technology from the race program in 2025.
Haven’t heard anything about layoffs at Norco recently
Funny though, found a PinkBike article about Norco shutting down DH and XC teams in 2023, and as we all now that never happened.
Who else is itching for race season to start? Lol
This no new bikes notion is false, but more of a discussion for the Tech Rumours thread than this one.
Norco did end its XC race team in 2023, they had rising stars, or at least contenders, in Gwen Gibson and Carter Woods and just let it die...
I think it's doing Meg White a disservice to call her just an "influencer" - she's a legit racer with multiple national level wins.
As for...
I think it's doing Meg White a disservice to call her just an "influencer" - she's a legit racer with multiple national level wins.
As for sponsoring influencer over athletes - remember, it's a marketing arrangement. The sponsor picks the people to support who will most likely move the needle in terms of sales.
If racers don't want to lose marketing investment, they need to get better at being like Neko - a perfect blend of athlete and brand storyteller. The modern athlete in any sport is a brand. Its just that MTB is very, very slow to come to terms with that.
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in...
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in...
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is...
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm a British citizen too and it is administratively the same thing, the English just have to appease Wales and Scotland by calling them "countries".
So, still effectively regional racing. Albeit in a really small region comprising a smaller population than most American states. This isn't to criticize her achievements, I race non-professionally in a regional series and it is still very difficult. If Welsh Enduro wants to be a proper top-level domestic series it could at least provide professional categories for women, not just men.
My point is being really good will guarantee success. Being popular might help. People want to know the story that brought success, in the case of Mullaly and White. A few good racers being dropped is the outlier, not the norm. Even in those cases, it could be argued their careers were not precisely on the rise, in which case greater social media presence could've helped their value. But that "popularity" will rarely comprise over half the estimated evaluation of an athlete, performance will vastly be the dominant factor so that is where an athlete's priorities should be.
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in...
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is...
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm...
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm a British citizen too and it is administratively the same thing, the English just have to appease Wales and Scotland by calling them "countries".
So, still effectively regional racing. Albeit in a really small region comprising a smaller population than most American states. This isn't to criticize her achievements, I race non-professionally in a regional series and it is still very difficult. If Welsh Enduro wants to be a proper top-level domestic series it could at least provide professional categories for women, not just men.
My point is being really good will guarantee success. Being popular might help. People want to know the story that brought success, in the case of Mullaly and White. A few good racers being dropped is the outlier, not the norm. Even in those cases, it could be argued their careers were not precisely on the rise, in which case greater social media presence could've helped their value. But that "popularity" will rarely comprise over half the estimated evaluation of an athlete, performance will vastly be the dominant factor so that is where an athlete's priorities should be.
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB Academy season 3 for reference. Also, notice how the racers that are being dropped from their sponsors are ones with very little social media presence, not a coincidence. I also wished it was different, but it is not.
Btw, wtf with that comment about the UK. That's the most Texas comment ever.
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB...
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB Academy season 3 for reference. Also, notice how the racers that are being dropped from their sponsors are ones with very little social media presence, not a coincidence. I also wished it was different, but it is not.
Btw, wtf with that comment about the UK. That's the most Texas comment ever.
If you are a sponsor and you have a suspicion that racing might get more difficult to view in the future than investing is riders who can produce their own content seems like a logical direction.
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in...
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is...
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm...
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm a British citizen too and it is administratively the same thing, the English just have to appease Wales and Scotland by calling them "countries".
So, still effectively regional racing. Albeit in a really small region comprising a smaller population than most American states. This isn't to criticize her achievements, I race non-professionally in a regional series and it is still very difficult. If Welsh Enduro wants to be a proper top-level domestic series it could at least provide professional categories for women, not just men.
My point is being really good will guarantee success. Being popular might help. People want to know the story that brought success, in the case of Mullaly and White. A few good racers being dropped is the outlier, not the norm. Even in those cases, it could be argued their careers were not precisely on the rise, in which case greater social media presence could've helped their value. But that "popularity" will rarely comprise over half the estimated evaluation of an athlete, performance will vastly be the dominant factor so that is where an athlete's priorities should be.
her race results are nothing special, the Welsh enduro series is a very small regional series with little exposure
having 30k or however many followers she has is a lot of reach for some brands.
however if a company gives a frame to a rider and a social media person posts about it being good for free then that’s a easy business decision.
most social media people are just cheap advertising methods for big conpanies.
if you post about a product and use hashtags your basically doing free advertising for a brand.
your part of the problem, why would a brand pay for athletes or advertising when people do it for free?
Now Ethan nell off yt also
Also he doesn't have a ride for 2024
Now Ethan nell off yt also
Also he doesn't have a ride for 2024
Bummer. Always liked his style and clean bike builds. Still kind of expected. Did not see much of him lately, plus no Rampage this year. Aggy and Ace off YT too. Putting money aside for that new DH mob I hope
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is...
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm...
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm a British citizen too and it is administratively the same thing, the English just have to appease Wales and Scotland by calling them "countries".
So, still effectively regional racing. Albeit in a really small region comprising a smaller population than most American states. This isn't to criticize her achievements, I race non-professionally in a regional series and it is still very difficult. If Welsh Enduro wants to be a proper top-level domestic series it could at least provide professional categories for women, not just men.
My point is being really good will guarantee success. Being popular might help. People want to know the story that brought success, in the case of Mullaly and White. A few good racers being dropped is the outlier, not the norm. Even in those cases, it could be argued their careers were not precisely on the rise, in which case greater social media presence could've helped their value. But that "popularity" will rarely comprise over half the estimated evaluation of an athlete, performance will vastly be the dominant factor so that is where an athlete's priorities should be.
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB...
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB Academy season 3 for reference. Also, notice how the racers that are being dropped from their sponsors are ones with very little social media presence, not a coincidence. I also wished it was different, but it is not.
Btw, wtf with that comment about the UK. That's the most Texas comment ever.
Wales didn't get an independent legislature under the crown until the 90s. American states are in many ways more independent than any of the UK's countries, and all states have had independent legislature since creation.
PB Academy is a reality TV show not the real world of racing, and they selected a freerider. Freeriders are in my opinion still athletes that have to prioritize their skills on the bike. To say they're simply influencers first and athletes second ignores the years of practice & dedication it takes to perform those stunts competently.
John is a smart man... sees the writing on the wall... Gwin likely racing only 1-2 more seasons. He's in a 'real' job role at Intense (product development). He lives in California, 3,000 miles away from his racer. I'd not be surprised at all if he took a full-time gig at Intense and stopped doing world cups with Gwin. That said, if Gwin is doing his own team with Intense frames, I could see John keeping his full time position at Intense and ALSO go on the road to the 7 world cups and world champs to wrench for Aaron (plus maybe a couple other races).
Angel Suarez posted a story from a rather bland looking field in North Carolina. That field just so happens to be the parking lot for Ride Rock creek, confirming the rumor of his frameworks ride.
Im betting we see an old YT mob reunion soon with Gwin at Windrock.
I think she use to be in a band 😂
proper spy geekery
If there's anyone but Jack,Jesse and Richie getting paid anywhere near 50k next year I'd be surprised.
It'd be interesting to know what Isabeau's getting from her sponsors - she's fairly dominant which you'd hope would come with a reasonable renumeration.
Related to that, the same goes for Melanie Pugin. Riding weird brands with non-endemic sponsors would suggest it's for the money, but I wonder how much that really is.
Ollie Lowthorpe no longer with Norco according to his IG post this morning. Maybe Norco is freeing up more cash for the GOAT ?? Hmm 🤔
Cutting costs to cut costs AND to pay for the Goat's huge salary (compared to what they've paid people in the past). They're going for broke on this one... If he does well this year, or at least is in the mix, Norco will get a big brand recognition/positive recognition boost it needs.
i put this in the racing talk forum too, but hooray for #USDH!
https://www.vitalmtb.com/news/press-release/monster-energy-pro-downhill…
Danny off Cube and still doesn't have a ride for '24.
"Still looking for something moving forward, I will be on the start line in 2024 no matter what. Challenging times right now! See you all in 2024!"
I was talking about on the commercial side. Both disciplines share a lot of the same brands. Also, one half of the season the motor folks run outdoors on "natural" terrain tracks much like DH does. So, again, commercially whether it's the television/streaming side or venues and attendance maybe there are some things both could learn from each other. Amazing how ignorant and closed minded people can be about what they love.
Personally, I would love to see and maybe this does happen and I do not hear about it. I would love to see some of the past folks get more involved and get their input on possibly making this world we all love bigger. I know some of the greats are involved in teams but it maybe on promoter side as well.
Hope everyone had a Merry Christmas and you all have a Happy New Year.
They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt way to describe it.
afaik, greg isn't a protected rider going into the season. qualifying will be a must for the first race. his ability shouldn't hold him back from qualifying, but a crash, a mechanical a small injury...anything can happen.
Aggy off YT
such a boomer to see a lot of athletes getting dropped off...
Also a very real possibility that they aren’t picking up Greg and are just hurting as a company with the current state of affairs.
Angie Marino just dropped a new edit and announced it’s her last project with canyon. Add her to the list the lemoine and genon. They are getting rid of a lot of their freeride athletes.
A representative from Norco Factory Racing at MSA mentioned a pause in new bikes for 2024 as they move through inventory with plans to update models with technology from the race program in 2025.
Haven’t heard anything about layoffs at Norco recently
Funny though, found a PinkBike article about Norco shutting down DH and XC teams in 2023, and as we all now that never happened.
Who else is itching for race season to start? Lol
This no new bikes notion is false, but more of a discussion for the Tech Rumours thread than this one.
Norco did end its XC race team in 2023, they had rising stars, or at least contenders, in Gwen Gibson and Carter Woods and just let it die...
Multiple World Champion and WC winner Danny Hart with no ride is just bonkers.
It is a disservice to other competitors to claim Ms. White has "multiple national level wins". R&R shows a single Elite/Pro category win for her, in a field of one, at Moelfre in 2018. She has some Open/Age group wins at a few BDS's and local enduros.
White is a legitimate racer, her added social media presence and low investment requirement evidently means she's worth sponsoring.
Claiming athletes need to get better at being like Neko is a bit silly. He's a great brand storyteller because the brand he represents is literally his story to tell. Being faster is still the priority for 95% of racers because the best "brand storytelling" a racer can do is win. Unless they take that bike to the top, what story is there to tell?
Now Ethan nell off yt also
Also he doesn't have a ride for 2024
Commencal - Schwalbe says will be a new rider
https://www.instagram.com/p/C1aDFgNMFs2/?igsh=MTV5cjhjYnM2ZzY1eA==
Did you not see the multiple "Welsh Enduro" wins. i.e. Wales, the country. Appreciate that nuance may be lost on non-UK people - the UK is a United Kingdom of separate countries: England, Scotland, Wales and NI.
I also don't think it's "silly" to say athletes need to get better at being a brand representative/storyteller for their sponsors, rather than just the race results. There's a handful of hardcore race fans who can remember who placed where and when, but a far, far greater potential audience of people engaging with an athlete who documents their training, setup, riding and racing online. At the extreme zenith of this, Lionel Messi's value isn't solely the fact he's won everything - it's the story, the image, the window into his world through his socials that create the sales conversions for his partners and his financial value.
What the UK calls a "country" is practically what America calls a "state", and what most of the world calls a "province/territory". It's not special, I'm a British citizen too and it is administratively the same thing, the English just have to appease Wales and Scotland by calling them "countries".
So, still effectively regional racing. Albeit in a really small region comprising a smaller population than most American states. This isn't to criticize her achievements, I race non-professionally in a regional series and it is still very difficult. If Welsh Enduro wants to be a proper top-level domestic series it could at least provide professional categories for women, not just men.
My point is being really good will guarantee success. Being popular might help. People want to know the story that brought success, in the case of Mullaly and White. A few good racers being dropped is the outlier, not the norm. Even in those cases, it could be argued their careers were not precisely on the rise, in which case greater social media presence could've helped their value. But that "popularity" will rarely comprise over half the estimated evaluation of an athlete, performance will vastly be the dominant factor so that is where an athlete's priorities should be.
Good argument/advise for a racer in 2021, not currently. Being fast and having good race results is not enough anymore - see the criteria in PB Academy season 3 for reference. Also, notice how the racers that are being dropped from their sponsors are ones with very little social media presence, not a coincidence. I also wished it was different, but it is not.
Btw, wtf with that comment about the UK. That's the most Texas comment ever.
If you are a sponsor and you have a suspicion that racing might get more difficult to view in the future than investing is riders who can produce their own content seems like a logical direction.
her race results are nothing special, the Welsh enduro series is a very small regional series with little exposure
having 30k or however many followers she has is a lot of reach for some brands.
however if a company gives a frame to a rider and a social media person posts about it being good for free then that’s a easy business decision.
most social media people are just cheap advertising methods for big conpanies.
if you post about a product and use hashtags your basically doing free advertising for a brand.
your part of the problem, why would a brand pay for athletes or advertising when people do it for free?
Bummer. Always liked his style and clean bike builds. Still kind of expected. Did not see much of him lately, plus no Rampage this year. Aggy and Ace off YT too. Putting money aside for that new DH mob I hope
Wales didn't get an independent legislature under the crown until the 90s. American states are in many ways more independent than any of the UK's countries, and all states have had independent legislature since creation.
PB Academy is a reality TV show not the real world of racing, and they selected a freerider. Freeriders are in my opinion still athletes that have to prioritize their skills on the bike. To say they're simply influencers first and athletes second ignores the years of practice & dedication it takes to perform those stunts competently.
Post a reply to: 2024 TEAM RUMORS