Crank Brothers offered custom colored pedals designed by you and built on the spot at their booth here at Sea Otter. Choose from either the Candy or the Eggbeater pedal, select from a variety of colors for each part, pick your spring material and spindle length (wide or normal) and within an hour they had your pedals built.
Cost is the same as if you were buying a pre-built pedal from the shop so there's no additional charge and Crank Brothers let us know they will be bringing this concept to their Laguna store soon.