Well, since no one has stated the obvious yet (that I have seen), it is currently on the Vital home page. Look like Jack Moir is on Intense Factory Racing now.
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and...
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and crap like that for their athletes/ambassadors. Because then you can trace a direct correlation between a given athlete/influencer and their sales. With influencers who are doing general marketing/advertising, it's more difficult to draw a direct correlation... but we are definitely moving in the direction of being able to track that sort of thing as customer information and purchase date gets harvested and tracked.
In short: they can probably track macrotrends over time, but it's likely hard to say, "If we hire Sam Pilgrim, we expect to see a X% uptick in market share."
It is also worth recognising who Pilgrim appeals to vs racers/ex racers. Pilgrim has a large cut through with 'da yoof' - while I am not interested in his antics (late 40s), when I speak to my teenage nieces and nephews (all of whom ride), they are not overly interested in a video of some technical rock roll in Canada but they can recount in detail the latest idiocy from Pilgrim.
While even he could not make Haibike desirable to that age group, Canyon is a different matter. I was interested to see that his launch vid was not on the most expensive carbon bike in the range but instead an ali frame - more affordable, more relatable to a younger audience saving up to get their first proper MTB/jump/dirt bike and being able to buy their heroes bike
PON own Mongoose as well so I don't see that happening.
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of the take over by PON they agreed to see out the contracts in place for a certain time period and are now clearing them out. Although Akrigg produces some fantastic content, much of it paving the way for what a lot of todays names like Danny and Fabio are producing, I am not sure how much cut through he would be getting in the eyes of a massive parent company like PON - he strikes me as one of those riders who is known by those who know but not so much by a casual or newcomer viewer.
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and...
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and crap like that for their athletes/ambassadors. Because then you can trace a direct correlation between a given athlete/influencer and their sales. With influencers who are doing general marketing/advertising, it's more difficult to draw a direct correlation... but we are definitely moving in the direction of being able to track that sort of thing as customer information and purchase date gets harvested and tracked.
In short: they can probably track macrotrends over time, but it's likely hard to say, "If we hire Sam Pilgrim, we expect to see a X% uptick in market share."
It is also worth recognising who Pilgrim appeals to vs racers/ex racers. Pilgrim has a large cut through with 'da yoof' - while I am not...
It is also worth recognising who Pilgrim appeals to vs racers/ex racers. Pilgrim has a large cut through with 'da yoof' - while I am not interested in his antics (late 40s), when I speak to my teenage nieces and nephews (all of whom ride), they are not overly interested in a video of some technical rock roll in Canada but they can recount in detail the latest idiocy from Pilgrim.
While even he could not make Haibike desirable to that age group, Canyon is a different matter. I was interested to see that his launch vid was not on the most expensive carbon bike in the range but instead an ali frame - more affordable, more relatable to a younger audience saving up to get their first proper MTB/jump/dirt bike and being able to buy their heroes bike
This is the correct take in my opinion. Pilgrim is going to sell bikes for Canyon and at the same time he might be able to get back into competition on bikes built for the riding he wants to do. I don't know why he went with Haibike, they probably offered a sweet deal. But in the ensuing years the power of social media and his channel are clear, so Canyon is forking out the money to bring him on to help sell their products to youth a new riders. It's a great partnership for both of them.
This is the correct take in my opinion. Pilgrim is going to sell bikes for Canyon and at the same time he might be able to...
This is the correct take in my opinion. Pilgrim is going to sell bikes for Canyon and at the same time he might be able to get back into competition on bikes built for the riding he wants to do. I don't know why he went with Haibike, they probably offered a sweet deal. But in the ensuing years the power of social media and his channel are clear, so Canyon is forking out the money to bring him on to help sell their products to youth a new riders. It's a great partnership for both of them.
Yep. And if you look at their other signings like Brad Simms, Fabio and the Japanese trials riders, it’s clear that their strategy is to expand the customer base beyond traditional markets, not to fight over the existing market. Whether that strategy will pay off or not, I don’t know, but it’s clearly the direction they’ve chosen to go.
Well, since no one has stated the obvious yet (that I have seen), it is currently on the Vital home page. Look like Jack Moir is...
Well, since no one has stated the obvious yet (that I have seen), it is currently on the Vital home page. Look like Jack Moir is on Intense Factory Racing now.
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of...
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of the take over by PON they agreed to see out the contracts in place for a certain time period and are now clearing them out. Although Akrigg produces some fantastic content, much of it paving the way for what a lot of todays names like Danny and Fabio are producing, I am not sure how much cut through he would be getting in the eyes of a massive parent company like PON - he strikes me as one of those riders who is known by those who know but not so much by a casual or newcomer viewer.
Akrigg's videos have always been more incredible to me than McCaskill & other trials technique riders. When you see him ripping trials moves at damn near race speed on trails you'd be riding every day...it just hits home more for me. To watch him is to see your trail ride differently.
I think he's just not been as mainstream as Danny or Fabio because he's not part of Red Bull Media House.
Vaea re-ups w/ rocky for 2 more years. Makes me wonder if she's still going to keep riding the Maiden or if she'll go to the Slayer-only for DH/Freeride...
It's not any sort of "might be leaving Nukeproof" post. Pretty sure Hill announced recently he was continuing with NukeProof.
Each year when the new season rolls around, he's been stellar at issuing a full and complete thank you to all of his sponsors from the prior season. People each time think it's trolling hinting at a sponsor change.
The last sentence references a potential shift back to more DH races in 2023, again previously referenced.
To see Sam back in DH...yeah, that is a win for everyone. And he needs to do a Day of the Dead paint scheme on a DH rig & clothing kit.
It’s a shame there isn’t more value in what the 50:01 guys do. After downhill racing, the stuff they do is what i love watching the most. I gladly paid for their most recent video. Really wish there were more raw skate/bmx style MTB vids. MTB doesn’t have as much of a “core” audience as bmx and skate, so i get why the YT/influencer type stuff works, but would love to see a shift in content towards stuff like 50:01 vids, tea and biscuit vids, even the vital raw stuff is cooler to watch than most MTB content. Let the riding speak for itself in 2023.
It’s a shame there isn’t more value in what the 50:01 guys do. After downhill racing, the stuff they do is what i love watching the...
It’s a shame there isn’t more value in what the 50:01 guys do. After downhill racing, the stuff they do is what i love watching the most. I gladly paid for their most recent video. Really wish there were more raw skate/bmx style MTB vids. MTB doesn’t have as much of a “core” audience as bmx and skate, so i get why the YT/influencer type stuff works, but would love to see a shift in content towards stuff like 50:01 vids, tea and biscuit vids, even the vital raw stuff is cooler to watch than most MTB content. Let the riding speak for itself in 2023.
A lot of the youngsters are heavily influenced by 50to01 and are starting to make those styles of edits. My son and his friends have all procured old school VX style cameras with fish eyes and such and are doing their filming on those instead of their iPhones. The 90s are on the way back. They also wear baggy ass clothing (JNCO is back).
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of...
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of the take over by PON they agreed to see out the contracts in place for a certain time period and are now clearing them out. Although Akrigg produces some fantastic content, much of it paving the way for what a lot of todays names like Danny and Fabio are producing, I am not sure how much cut through he would be getting in the eyes of a massive parent company like PON - he strikes me as one of those riders who is known by those who know but not so much by a casual or newcomer viewer.
Akrigg's videos have always been more incredible to me than McCaskill & other trials technique riders. When you see him ripping trials moves at damn near...
Akrigg's videos have always been more incredible to me than McCaskill & other trials technique riders. When you see him ripping trials moves at damn near race speed on trails you'd be riding every day...it just hits home more for me. To watch him is to see your trail ride differently.
I think he's just not been as mainstream as Danny or Fabio because he's not part of Red Bull Media House.
Chris got famous on accident making a fixie video for fun. Danny and Fabio’s bread and butter is making trials vids that translate to everyday people. Also Danny and Fabio are still going big where Chris isn’t doing a ton of ultra high consequence stuff anymore.
that said a rider like Chris gives cred to core riders to a budget brand like mongoose. Watching Chris do what he does gives credibility to quality of a bike. I assume he’s off to another brand that wants the credibility over the view numbers.
Chris got famous on accident making a fixie video for fun. Danny and Fabio’s bread and butter is making trials vids that translate to everyday people...
Chris got famous on accident making a fixie video for fun. Danny and Fabio’s bread and butter is making trials vids that translate to everyday people. Also Danny and Fabio are still going big where Chris isn’t doing a ton of ultra high consequence stuff anymore.
that said a rider like Chris gives cred to core riders to a budget brand like mongoose. Watching Chris do what he does gives credibility to quality of a bike. I assume he’s off to another brand that wants the credibility over the view numbers.
If I'd to guess I'll say Atherton Bikes, based only on intuition. If he goes with Hope I'll neither be surprised tho'
to anyone who thumbs downed you...they're uptight twats who don't know what you're referring to.
The comedy, the skepticism, the stick figure clues. It as far...
to anyone who thumbs downed you...they're uptight twats who don't know what you're referring to.
The comedy, the skepticism, the stick figure clues. It as far better back when.
Here's my completely made up Sam Hill rumour. Nukeproof factory will return to DH racing with Adam Brayton and Sam Hill (and others? maybe Mike Jones? He previously rode for the CRC team, and is now a Nukeproof supported privateer). Hill will compete in select events in enduro and DH.
Random question, is it known who the timing partner will be for races in the 2023 season?
Also you can just see the front of a renthal stem. I know of one company that uses renthal on their builds. YT.
Hhhhhmmmm click bait?
Well, since no one has stated the obvious yet (that I have seen), it is currently on the Vital home page. Look like Jack Moir is on Intense Factory Racing now.
This is some serious sleuthing, but yes. This absolutely looks like a renthal stem. Not even two pixels are safe from the Vital forums!
It is also worth recognising who Pilgrim appeals to vs racers/ex racers. Pilgrim has a large cut through with 'da yoof' - while I am not interested in his antics (late 40s), when I speak to my teenage nieces and nephews (all of whom ride), they are not overly interested in a video of some technical rock roll in Canada but they can recount in detail the latest idiocy from Pilgrim.
While even he could not make Haibike desirable to that age group, Canyon is a different matter. I was interested to see that his launch vid was not on the most expensive carbon bike in the range but instead an ali frame - more affordable, more relatable to a younger audience saving up to get their first proper MTB/jump/dirt bike and being able to buy their heroes bike
The more significant part of the announcement for me was that he is leaving Cycling Sports Group after 15 years - assume that as part of the take over by PON they agreed to see out the contracts in place for a certain time period and are now clearing them out. Although Akrigg produces some fantastic content, much of it paving the way for what a lot of todays names like Danny and Fabio are producing, I am not sure how much cut through he would be getting in the eyes of a massive parent company like PON - he strikes me as one of those riders who is known by those who know but not so much by a casual or newcomer viewer.
This is the correct take in my opinion. Pilgrim is going to sell bikes for Canyon and at the same time he might be able to get back into competition on bikes built for the riding he wants to do. I don't know why he went with Haibike, they probably offered a sweet deal. But in the ensuing years the power of social media and his channel are clear, so Canyon is forking out the money to bring him on to help sell their products to youth a new riders. It's a great partnership for both of them.
Yep. And if you look at their other signings like Brad Simms, Fabio and the Japanese trials riders, it’s clear that their strategy is to expand the customer base beyond traditional markets, not to fight over the existing market. Whether that strategy will pay off or not, I don’t know, but it’s clearly the direction they’ve chosen to go.
The dropper cable is from OneUp
That's a video from 5 years ago...
to anyone who thumbs downed you...they're uptight twats who don't know what you're referring to.
The comedy, the skepticism, the stick figure clues. It as far better back when.
Christian Textor is also on a Renthal stem and Maxxis tires which could be another hint that he will really be Moirs new team mate (on YT)
Akrigg's videos have always been more incredible to me than McCaskill & other trials technique riders. When you see him ripping trials moves at damn near race speed on trails you'd be riding every day...it just hits home more for me. To watch him is to see your trail ride differently.
I think he's just not been as mainstream as Danny or Fabio because he's not part of Red Bull Media House.
Vaea re-ups w/ rocky for 2 more years. Makes me wonder if she's still going to keep riding the Maiden or if she'll go to the Slayer-only for DH/Freeride...
Kasper off Yeti.
It's not any sort of "might be leaving Nukeproof" post. Pretty sure Hill announced recently he was continuing with NukeProof.
Each year when the new season rolls around, he's been stellar at issuing a full and complete thank you to all of his sponsors from the prior season. People each time think it's trolling hinting at a sponsor change.
The last sentence references a potential shift back to more DH races in 2023, again previously referenced.
To see Sam back in DH...yeah, that is a win for everyone. And he needs to do a Day of the Dead paint scheme on a DH rig & clothing kit.
It’s a shame there isn’t more value in what the 50:01 guys do. After downhill racing, the stuff they do is what i love watching the most. I gladly paid for their most recent video. Really wish there were more raw skate/bmx style MTB vids. MTB doesn’t have as much of a “core” audience as bmx and skate, so i get why the YT/influencer type stuff works, but would love to see a shift in content towards stuff like 50:01 vids, tea and biscuit vids, even the vital raw stuff is cooler to watch than most MTB content. Let the riding speak for itself in 2023.
Moir and Woolley on YT
The way Kasper worded his previous IG post, had me assuming that he was staying put. Interesting development...
A lot of the youngsters are heavily influenced by 50to01 and are starting to make those styles of edits. My son and his friends have all procured old school VX style cameras with fish eyes and such and are doing their filming on those instead of their iPhones. The 90s are on the way back. They also wear baggy ass clothing (JNCO is back).
Chris got famous on accident making a fixie video for fun. Danny and Fabio’s bread and butter is making trials vids that translate to everyday people. Also Danny and Fabio are still going big where Chris isn’t doing a ton of ultra high consequence stuff anymore.
that said a rider like Chris gives cred to core riders to a budget brand like mongoose. Watching Chris do what he does gives credibility to quality of a bike. I assume he’s off to another brand that wants the credibility over the view numbers.
If I'd to guess I'll say Atherton Bikes, based only on intuition. If he goes with Hope I'll neither be surprised tho'
Holy cow. It might not be the stem you need to pay attention to.
That looks like a specialized cannibal tyre!!!!
That’s a DHR2
Ok I will take my conspiracy theory and go!!! 😎
Long live Ream Tumors
Here's my completely made up Sam Hill rumour. Nukeproof factory will return to DH racing with Adam Brayton and Sam Hill (and others? maybe Mike Jones? He previously rode for the CRC team, and is now a Nukeproof supported privateer). Hill will compete in select events in enduro and DH.
Harry Molloy to Continental Nukeproof?
BK officially a KTM ambassador. Now we wait to see if he finally gets that Supercross start he’s always wanted
Post a reply to: 2023 TEAM RUMORS