between pilgrim and wibmer, canyon owns the views! pilgrim's custom shifter looks rad.
between pilgrim and wibmer, canyon owns the views! pilgrim's custom shifter looks rad.
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around their bikes - I mean creaking bikes, sketchy builds, mismatched parts, "don't give a fuck about it, it still rolls" attitude that was so hilarious to watch but may be not so marketable.
I think Canyon UK will maintain and build his bikes and they will always be on point.
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around...
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around their bikes - I mean creaking bikes, sketchy builds, mismatched parts, "don't give a fuck about it, it still rolls" attitude that was so hilarious to watch but may be not so marketable.
I think Canyon UK will maintain and build his bikes and they will always be on point.
But I can be wrong
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around...
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around their bikes - I mean creaking bikes, sketchy builds, mismatched parts, "don't give a fuck about it, it still rolls" attitude that was so hilarious to watch but may be not so marketable.
I think Canyon UK will maintain and build his bikes and they will always be on point.
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to...
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
I get what you are trying to point out and I can relate to some of it however I would also disagree a bit here. I think he did HUGE with e-bikes in general - do you remember the constant noise from 4-5-6 years ago? For example: e-bikes are too heavy, sluggish, therefore it can be jumped properply, berms can not be slayed to death, very bad handling etc. etc. He jumped on probably one of the worse e-bikes ever on the market and made it all happen.
I am far from telling that he did this on his own, but I reckon he helped a lot with the acceptance of e-bikes for proper MTB riding. Which I consider a great accomplishment.
And I guess social media and following people like Sam is high up on the list of what people do with their time. It is a lot of eyeballs. And not just YT, over all of the social media, so Facebook and Instagram included. The amount of people scrolling through Instagram is insane and it's a freaking rabbit hole.
Very few people these days try to have constructive discussions on... Forums!?! Consider yourself out of the norm and in a bubble.
I see both GCN and GMBN Tech have said that they will have the racing this year.
GCN more specifically saying that mountain bike racing will...
I see both GCN and GMBN Tech have said that they will have the racing this year.
GCN more specifically saying that mountain bike racing will be on GCN+ and GMBN Tech saying that they'll be at the races doing behind the scenes stuff plus interviews etc.
I hope they won't be the only ones allowed to do "behind the race" coverage. I just find their presenters insufferable to watch and they lean into the clickbait way too much for my tastes.
I very much enjoyed most of the videos with Ric McLaughlin, can't say so about anything on the GMBN channel.
Kona must be on another level of hurting. They have done nothing but just drop athletes over the years, made some real strange bike lineup choices...
Kona must be on another level of hurting. They have done nothing but just drop athletes over the years, made some real strange bike lineup choices and have fallen so flat and far behind on many things.
Can you F'ing imagine going from the company that honestly changed it all with the OG process lineup to being so irrelevant at this time.
Hate seeing it, loved that process lineup and the earlier carbon operators were sexy.... Maybe their new owners can help pull off a phoenix like move.. I hope they are ready to build a big fire to get that bird flying again.
Isn't that the way with Kona though? They are all the hype for a few years (OG Stinky etc. in the early -00's) to being absolutely irrelevant for some time (Magic link anyone?) to coming back to being the bees knees (Process, Carbon operator, gravel bikes) and then back into the abyss again.
Kona must be on another level of hurting. They have done nothing but just drop athletes over the years, made some real strange bike lineup choices...
Kona must be on another level of hurting. They have done nothing but just drop athletes over the years, made some real strange bike lineup choices and have fallen so flat and far behind on many things.
Can you F'ing imagine going from the company that honestly changed it all with the OG process lineup to being so irrelevant at this time.
Hate seeing it, loved that process lineup and the earlier carbon operators were sexy.... Maybe their new owners can help pull off a phoenix like move.. I hope they are ready to build a big fire to get that bird flying again.
Isn't that the way with Kona though? They are all the hype for a few years (OG Stinky etc. in the early -00's) to being absolutely...
Isn't that the way with Kona though? They are all the hype for a few years (OG Stinky etc. in the early -00's) to being absolutely irrelevant for some time (Magic link anyone?) to coming back to being the bees knees (Process, Carbon operator, gravel bikes) and then back into the abyss again.
My thoughts exactly and with the new Fluid they released this year it appears they could be back on the upswing... Now back to the team rumors!
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to...
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money is invested where the impact is most likely. I'd wager that collectively more people consume bike related content through social media (Youtube, Instagram, etc) than regularly stream live race coverage. Who cares that no one will exclusively, only watch Sam's content when there's millions of people who will consume it along with other bike related content?
They are Private Equity, not venture capitalists. There is a difference. I just left a bike/moto industry brand that took on private equity, then got acquired completely by a larger private equity group.
I see both GCN and GMBN Tech have said that they will have the racing this year.
GCN more specifically saying that mountain bike racing will...
I see both GCN and GMBN Tech have said that they will have the racing this year.
GCN more specifically saying that mountain bike racing will be on GCN+ and GMBN Tech saying that they'll be at the races doing behind the scenes stuff plus interviews etc.
Why wouldn't you have a race team? when the parent company (Discovery) owns the rights to racing/races with UCI.
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to...
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money...
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money is invested where the impact is most likely. I'd wager that collectively more people consume bike related content through social media (Youtube, Instagram, etc) than regularly stream live race coverage. Who cares that no one will exclusively, only watch Sam's content when there's millions of people who will consume it along with other bike related content?
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just as green as whomever's watching Sam Pilgrim's videos. A quarter million views a week definitely sells bikes...and these youtubers produce their little reality magazines all themselves too.
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to...
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money...
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money is invested where the impact is most likely. I'd wager that collectively more people consume bike related content through social media (Youtube, Instagram, etc) than regularly stream live race coverage. Who cares that no one will exclusively, only watch Sam's content when there's millions of people who will consume it along with other bike related content?
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just...
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just as green as whomever's watching Sam Pilgrim's videos. A quarter million views a week definitely sells bikes...and these youtubers produce their little reality magazines all themselves too.
Totally agree as much as I love racing there is not going to be 250,000 people who see what bike the DH world champ was riding. Sam can have that many people see what bike he is riding in a single video.
On big riding trips, having a few beers after riding the park all day and laughing at Sams videos has provided me and my "normal rider casual or focused athlete" friends some really good laughs.
I think it's pretty unlikely that he'd wind up with Santa Cruz given all the non-race athletes they've recently let go. Especially considering how well known the 50-01 crew is.
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money...
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money is invested where the impact is most likely. I'd wager that collectively more people consume bike related content through social media (Youtube, Instagram, etc) than regularly stream live race coverage. Who cares that no one will exclusively, only watch Sam's content when there's millions of people who will consume it along with other bike related content?
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just...
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just as green as whomever's watching Sam Pilgrim's videos. A quarter million views a week definitely sells bikes...and these youtubers produce their little reality magazines all themselves too.
Totally agree as much as I love racing there is not going to be 250,000 people who see what bike the DH world champ was riding...
Totally agree as much as I love racing there is not going to be 250,000 people who see what bike the DH world champ was riding. Sam can have that many people see what bike he is riding in a single video.
On big riding trips, having a few beers after riding the park all day and laughing at Sams videos has provided me and my "normal rider casual or focused athlete" friends some really good laughs.
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit of an unknown, and it makes it difficult to value an athlete purely based on views. It could be that Sam is producing entertainment for a largely non-riding crowd that will be unlikely to buy MTB products, while a Remy Metailler has a higher probability of sale per view. However, I guess it could also be the case that Sam is reaching an audience that could be brought into the sport an need an entire kit, while Remy is reaching people who may not need a new bike/fork/helmet/etc. for a while.
In general, I don’t think we know how to value social media yet. Just consider all the recent volatility in the going rate for influencer sponsored posts in much more mature retail segments. Between increased consumer protections by Apple and EU governments and the simple difficulty of trying to guess whether a purchase was “influenced,” it’s really hard to say what types of content are the most valuable, and whether comparing WC DH view numbers to YouTube video numbers is an apples-to-apples comparison.
The level of absolute shite posted here this rumour season has me sick to my stomach. Remember 6-7 years ago? Remember how much fun this was? I blame the riders for not changing teams enough.
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit...
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit of an unknown, and it makes it difficult to value an athlete purely based on views. It could be that Sam is producing entertainment for a largely non-riding crowd that will be unlikely to buy MTB products, while a Remy Metailler has a higher probability of sale per view. However, I guess it could also be the case that Sam is reaching an audience that could be brought into the sport an need an entire kit, while Remy is reaching people who may not need a new bike/fork/helmet/etc. for a while.
In general, I don’t think we know how to value social media yet. Just consider all the recent volatility in the going rate for influencer sponsored posts in much more mature retail segments. Between increased consumer protections by Apple and EU governments and the simple difficulty of trying to guess whether a purchase was “influenced,” it’s really hard to say what types of content are the most valuable, and whether comparing WC DH view numbers to YouTube video numbers is an apples-to-apples comparison.
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and crap like that for their athletes/ambassadors. Because then you can trace a direct correlation between a given athlete/influencer and their sales. With influencers who are doing general marketing/advertising, it's more difficult to draw a direct correlation... but we are definitely moving in the direction of being able to track that sort of thing as customer information and purchase date gets harvested and tracked.
In short: they can probably track macrotrends over time, but it's likely hard to say, "If we hire Sam Pilgrim, we expect to see a X% uptick in market share."
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit...
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit of an unknown, and it makes it difficult to value an athlete purely based on views. It could be that Sam is producing entertainment for a largely non-riding crowd that will be unlikely to buy MTB products, while a Remy Metailler has a higher probability of sale per view. However, I guess it could also be the case that Sam is reaching an audience that could be brought into the sport an need an entire kit, while Remy is reaching people who may not need a new bike/fork/helmet/etc. for a while.
In general, I don’t think we know how to value social media yet. Just consider all the recent volatility in the going rate for influencer sponsored posts in much more mature retail segments. Between increased consumer protections by Apple and EU governments and the simple difficulty of trying to guess whether a purchase was “influenced,” it’s really hard to say what types of content are the most valuable, and whether comparing WC DH view numbers to YouTube video numbers is an apples-to-apples comparison.
Very true. However, compared to the old days where a brands marketing initiatives came with virtually ZERO traceable metrics (magazine ads, event sponsorship/presence/signage, etc.) at least now we have data to work with. I'm old enough to remember the days of spending a few thousand bucks for a magazine ad...
Remember when each brand simply wanted the fastest racers, and Vital(littermag) would make the raddest slideshows about the World Cups that made you feel like you were actually there..
Simpler times perhaps, if only we knew how good we had it back then.
I think it's pretty unlikely that he'd wind up with Santa Cruz given all the non-race athletes they've recently let go. Especially considering how well known...
I think it's pretty unlikely that he'd wind up with Santa Cruz given all the non-race athletes they've recently let go. Especially considering how well known the 50-01 crew is.
Chris is the only guy out there I watch every YouTube video he puts out without fail. Definitely a niche rider but will be interesting to see where he ends up.
I haven’t seen this posted yet, but with Minnaar off of 5.10, it seem Gwin swapped sponsors from Giro to 5.10. In the new HP6 video posted by Intense, Gwin is wearing what looks like new model colors of the Hellcat Pro.
I haven’t seen this posted yet, but with Minnaar off of 5.10, it seem Gwin swapped sponsors from Giro to 5.10. In the new HP6 video...
I haven’t seen this posted yet, but with Minnaar off of 5.10, it seem Gwin swapped sponsors from Giro to 5.10. In the new HP6 video posted by Intense, Gwin is wearing what looks like new model colors of the Hellcat Pro.
gwin has been using 5.10 for the whole season, didn‘t renew his giro- contract and wanted to try something else, he said so in one of his yt videos. don‘t know if he‘s sponsored by 5.10 or buying stuff by himself.
I am just wondering if proper bike building and bike maintainance was included in his contract. I thinkg Canyon does not want that "loose" image around their bikes - I mean creaking bikes, sketchy builds, mismatched parts, "don't give a fuck about it, it still rolls" attitude that was so hilarious to watch but may be not so marketable.
I think Canyon UK will maintain and build his bikes and they will always be on point.
But I can be wrong
This support concept is flawed from the get-go. There's no tie in to normal riders or to casual or focused athletes, other than providing distraction to one's individualized YouTube rabbit hole. Riders having enough discipline to avoid social media will never see Sam Pilgrim and others in this brief position.
One hundred and fifty percent certain that there's not a single rider out there who only will watch Sam Pilgrim on YT, so I don't really get how allowing someone tenure to occupy a slot at Canyon Bikes like this actually is moving Canyon, or sustained-riding, forward.
FWIW - when finding these 'exclusive' uploads on TY, they get introduced to the 'settings' icon and disappear. I get it, Sam has been a competitor and a good one but riding 1/2" plywood bikes, continually riding a fork past its point of failure, for example - does more harm than good to Mountain Bike.
This is not free skiing, where it's a rider and a brief moment with nature. This type of display is something that's fabricated and forced and in no way natural. A waste of resources.
I get what you are trying to point out and I can relate to some of it however I would also disagree a bit here. I think he did HUGE with e-bikes in general - do you remember the constant noise from 4-5-6 years ago? For example: e-bikes are too heavy, sluggish, therefore it can be jumped properply, berms can not be slayed to death, very bad handling etc. etc. He jumped on probably one of the worse e-bikes ever on the market and made it all happen.
I am far from telling that he did this on his own, but I reckon he helped a lot with the acceptance of e-bikes for proper MTB riding. Which I consider a great accomplishment.
And I guess social media and following people like Sam is high up on the list of what people do with their time. It is a lot of eyeballs. And not just YT, over all of the social media, so Facebook and Instagram included. The amount of people scrolling through Instagram is insane and it's a freaking rabbit hole.
Very few people these days try to have constructive discussions on... Forums!?! Consider yourself out of the norm and in a bubble.
I hope they won't be the only ones allowed to do "behind the race" coverage. I just find their presenters insufferable to watch and they lean into the clickbait way too much for my tastes.
I very much enjoyed most of the videos with Ric McLaughlin, can't say so about anything on the GMBN channel.
Isn't that the way with Kona though? They are all the hype for a few years (OG Stinky etc. in the early -00's) to being absolutely irrelevant for some time (Magic link anyone?) to coming back to being the bees knees (Process, Carbon operator, gravel bikes) and then back into the abyss again.
Looks like this hasn't been posted on here yet.
My thoughts exactly and with the new Fluid they released this year it appears they could be back on the upswing... Now back to the team rumors!
the fluid is from norco, or has kona a bike with the same name?
This post sounds like it was written in 2007. There's about 15 years of data surrounding the proliferation of social media. These companies aren't stupid, money is invested where the impact is most likely. I'd wager that collectively more people consume bike related content through social media (Youtube, Instagram, etc) than regularly stream live race coverage. Who cares that no one will exclusively, only watch Sam's content when there's millions of people who will consume it along with other bike related content?
They are Private Equity, not venture capitalists. There is a difference. I just left a bike/moto industry brand that took on private equity, then got acquired completely by a larger private equity group.
Why wouldn't you have a race team? when the parent company (Discovery) owns the rights to racing/races with UCI.
yeah Sesame Seed, you're fried on this one
unsure what a "normal rider" or "casual or focused athlete" is, but I'm assuming their money is just as green as whomever's watching Sam Pilgrim's videos. A quarter million views a week definitely sells bikes...and these youtubers produce their little reality magazines all themselves too.
Totally agree as much as I love racing there is not going to be 250,000 people who see what bike the DH world champ was riding. Sam can have that many people see what bike he is riding in a single video.
On big riding trips, having a few beers after riding the park all day and laughing at Sams videos has provided me and my "normal rider casual or focused athlete" friends some really good laughs.
shane leslie on KHS
Chris Akrigg has just posted that he is moving from GT!
Move back to Mongoose ?
More chance he will move to Canyon or Santa Cruz
I think it's pretty unlikely that he'd wind up with Santa Cruz given all the non-race athletes they've recently let go. Especially considering how well known the 50-01 crew is.
PON own Mongoose as well so I don't see that happening.
Does anyone have insights into how much brands and influencers know about the viewers for a particular influencer? It’s my understanding that this is a bit of an unknown, and it makes it difficult to value an athlete purely based on views. It could be that Sam is producing entertainment for a largely non-riding crowd that will be unlikely to buy MTB products, while a Remy Metailler has a higher probability of sale per view. However, I guess it could also be the case that Sam is reaching an audience that could be brought into the sport an need an entire kit, while Remy is reaching people who may not need a new bike/fork/helmet/etc. for a while.
In general, I don’t think we know how to value social media yet. Just consider all the recent volatility in the going rate for influencer sponsored posts in much more mature retail segments. Between increased consumer protections by Apple and EU governments and the simple difficulty of trying to guess whether a purchase was “influenced,” it’s really hard to say what types of content are the most valuable, and whether comparing WC DH view numbers to YouTube video numbers is an apples-to-apples comparison.
The level of absolute shite posted here this rumour season has me sick to my stomach. Remember 6-7 years ago? Remember how much fun this was? I blame the riders for not changing teams enough.
And pinkbike
That's definitely the black magic of marketing in general, in my opinion. That's why so many bean counter types want to do the referral codes and crap like that for their athletes/ambassadors. Because then you can trace a direct correlation between a given athlete/influencer and their sales. With influencers who are doing general marketing/advertising, it's more difficult to draw a direct correlation... but we are definitely moving in the direction of being able to track that sort of thing as customer information and purchase date gets harvested and tracked.
In short: they can probably track macrotrends over time, but it's likely hard to say, "If we hire Sam Pilgrim, we expect to see a X% uptick in market share."
Very true. However, compared to the old days where a brands marketing initiatives came with virtually ZERO traceable metrics (magazine ads, event sponsorship/presence/signage, etc.) at least now we have data to work with. I'm old enough to remember the days of spending a few thousand bucks for a magazine ad...
Remember when each brand simply wanted the fastest racers, and Vital(littermag) would make the raddest slideshows about the World Cups that made you feel like you were actually there..
Simpler times perhaps, if only we knew how good we had it back then.
Chris is the only guy out there I watch every YouTube video he puts out without fail. Definitely a niche rider but will be interesting to see where he ends up.
Moi moi in what looks like a fox half face lid on his IG story
true, but also with TLD knee guards.
I haven’t seen this posted yet, but with Minnaar off of 5.10, it seem Gwin swapped sponsors from Giro to 5.10. In the new HP6 video posted by Intense, Gwin is wearing what looks like new model colors of the Hellcat Pro.
gwin has been using 5.10 for the whole season, didn‘t renew his giro- contract and wanted to try something else, he said so in one of his yt videos. don‘t know if he‘s sponsored by 5.10 or buying stuff by himself.
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