To me one of the biggest details I was unaware of in the Rocky bankruptcy filing was that design & marketing are in N Vancouver but...
To me one of the biggest details I was unaware of in the Rocky bankruptcy filing was that design & marketing are in N Vancouver but ownership and management are all the way on the other side of the country in french Saint-George Quebec. Maybe other people knew that but it’s a surprise to me. I’ve actually been to Saint-George, it’s a small town closer to Maine than even Montreal. Tractor repair, Tim Hortons, not much else. Nowhere near any riding that looks like Rocky’s marketing or “spirit”. Rolling farmland on a river, just sort of a nowhere place in bike world.
And the owner guy also owns an industrial hardware company https://www.faucher.ca/en/ that isn’t losing money like Rocky, but seems to be also being taken down by Rocky’s mis-management.
Personally I can’t imagine maintaining a nimble company where your owner and main distribution is in another language and isolated that much from your marketing and design team, but they’ve done it somehow for decades. Sounds so hard to react to trends, forecast where to invest, and decide if a bike-share ebike is really what the company should focus on without close contact? Davinci is also in a really small isolated town in ne Quebec, but they seem to be all integrated into one entity w one language, and it’s in a major aluminum producing town that must have a ton of technical expertise in metal at least.
That was one of the strange details that jumped out at me
I'm not sure why they specifically chose St. Georges in the farmland outside Quebec City. But it is not that far from great riding. You've got...
I'm not sure why they specifically chose St. Georges in the farmland outside Quebec City. But it is not that far from great riding. You've got all Quebec has to offer about an hour away. Sentiers du Moulin, Empire 47, and of course St. Anne is just an hour and a half away. St. Georges itself has a small hill right next to town with decent trails.
Specifically, it’s because Rocky Mountain was purchased by Procycle in 1997.
Procycle was founded in Saint-Georges, QC, in 1977. In the 80s and 90s, Procycle had a full-sized factory and assembly line (manufactured and assembled over 8,000,000 bikes), until production was shipped over to Asia because of cost. They used to manufacture and assemble Peugeot bikes in North America.
Procycle became Rocky Mountain in 2018, and stopped producing all other brands it owned at that time (Miele - entry-level bikes of all kinds and Evox - Commuter style e-bikes).
North Vancouver was responsible for frame development, marketing and some sales/service, whereas most of everything else was based in the head office. All motor development is done from Saint-Georges.
Bewegen was founded in 2015, and its e-bikes were designed and manufactured by Rocky Mountain (formerly Procycle), a company founded by businessman Raymond Dutil.
Collateral damage?
Bewegen's receivables amount to $37.3 million, of which $35 million concerns Gestion RAD and Industries RAD, companies in Mr. Dutil's holding company.
Rocky Mountain loses a customer in Bewegen and the holding company to which it belongs is sinking a lot of money into bankruptcy. It was not possible to reach the management to find out the impact of this debacle.
Specifically, it’s because Rocky Mountain was purchased by Procycle in 1997.
Procycle was founded in Saint-Georges, QC, in 1977. In the 80s and 90s, Procycle had a full-sized factory and assembly line (manufactured and assembled over 8,000,000 bikes), until production was shipped over to Asia because of cost. They used to manufacture and assemble Peugeot bikes in North America.
Procycle became Rocky Mountain in 2018, and stopped producing all other brands it owned at that time (Miele - entry-level bikes of all kinds and Evox - Commuter style e-bikes).
North Vancouver was responsible for frame development, marketing and some sales/service, whereas most of everything else was based in the head office. All motor development is done from Saint-Georges.
Merci Alex!
I did some more digging into Rocky mountain and found this. This was June 2023
Bewegen was founded in 2015, and its e-bikes were designed and manufactured by Rocky Mountain (formerly Procycle), a company founded by businessman Raymond Dutil.
Collateral damage?
Bewegen's receivables amount to $37.3 million, of which $35 million concerns Gestion RAD and Industries RAD, companies in Mr. Dutil's holding company.
Rocky Mountain loses a customer in Bewegen and the holding company to which it belongs is sinking a lot of money into bankruptcy. It was not possible to reach the management to find out the impact of this debacle.
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