Fresh new colors for Bell's Full-9 (above) and Transfer-9 (below).
Juicy team helmets on display:
We were shown a women's specific version of the Stoker, called the Rush.
Bell have also worked on women's colors for the Super 2R, featuring a removable chin guard for those long enduro climbs.
Bell is known for giving back, most notably through its "Bell Built" program - a $100k grant that funds a trailbuilding project in a community or an area selected via an online voting contest. In the same spirit, Bell is now launching the "Joyride" program, an initiative to help more women get into the sport of mountain biking. Inspired by the success of Bell GM Jessica Klodnicki's "Girls Rock" rides in Santa Cruz that now attract over 300 riders, Joyride is about creating 5 new similar events across the country.
To conclude, Bell may or may not have some Star Wars editions of helmets up its sleeves...fans rejoice! Darth Vader edition to whet your appetite...:
