The biggest athlete I can think of that lost his wings is Tanner Hall in the ski world. He's been one of the biggest and most...
The biggest athlete I can think of that lost his wings is Tanner Hall in the ski world. He's been one of the biggest and most influential skiers in the industry (regardless of whether or not you like him as a person), so it was pretty surprising to hear when they dropped him after 11 years. I'd say that probably says a lot about the kind of guy he is to work with.
shawn white too, rumor was he wanted too much $ for an extention.
I feel like there are only a handful of athletes out there that have reached the levels of respect/admiration as Sam Hill. If it is about wanting to spend more time at home, I would love it if some brand reached out to him to ride a partial season rather than a full retirement, e.g. plan out the season to do 2-3 big races in Oceania, then 2 European EWS rounds. all between January-May, then take a huge off season and return to training late in the year. I can see it being pretty cool marketing wise having certain rounds be the "Sam rounds".
One thing we can probably agree on is he isn't going to e-bike racing, I own and love an e-bike, but it just wouldn't be right.
I was told MTB and quite a few other extreme sports would be nowhere without Red Bull and their marketing money and exposure.
yeah - that is simply not true in some cases, a bit of a strech in others. For DH, every major skiing and snowboarding branch it is patently false. Also, the advent of social media, general technological advances (both in terms of capturing action and communicating it) and more direct interaction between fans and athletes probably has been even more important.
Sure, RB has done a lot for multiple sports wrt to financial support and exposure, but it is not like RB has not benefited massively in return. So from a branding perspective their return on investment cannot be overstated imho. I am sure that there are individuals in RB that are die hard fans of the various sports they engage in/with, but at the end of the day they are a business first and foremost. They are not building their media house or supporting our sports primarily out of charitable notions.
There are also some signs of RB trying to exert more overt control on certain sports - remember the debacle a few years back when they were trying to ban other energy drink sponsors from the podium of DH? There are bound to be a lot more going on behind the scenes and a long term plan wrt to these platforms, espacially with riders like Makken not resigning due to RBs for profit focus.
As such, yeah RB has done a lot for some sports - but remember to be critical thinkers - they would not do it unless it was not massively in their self interest too. Their pop business is a money press and they are seeking to diversify their business.
I never said RB didn't benefit from the exposure. They did, of course, as they are strengthening their image through that. But what would Ramapge be without Red Bull? What was Freecaster like or who would do DH WC streams if there wasn't Red Bull? Rocky Roads?
My point was that Red Bull made MTB much more popular with the general public (though the part of the public that is partial to extreme sports) that might otherwise hardly know MTB exists as a sport. Because it's present on their site, platform, social media, etc., through their marketing.
I was told that MTB would still be a very niche sport without Red Bull involvement by a friend, who works in marketing and did a thorough market research into the mountain bike market and it seems far from an unreasonable claim.
[img]https://p.vitalmtb.com/photos/forums/2021/01/04/10302/s1200_6B8EE37E_AF27_483D_AD96_3D2F0FDDFC9E.jpg[/img]
The time that @samhill13 posted was beer o'clock western standard time.
The time that @samhill13 posted was beer o'clock western standard time.
Yep some PB comments says it's just trolling... It makes sense 😅
For sure RB did a lot to up the production of many events but damn the freecaster times were so much fun with Warner being drunk most of the time and throwing out so many jokes, many of which would now be deemed inappropriate.. and then he would get likes of CG to coment with him, freaking good times... different, less professional, but so much fun!
Yeah, less professional, much more niche. I'm betting quite a lot of people simply put up with Warner at the time just to see some DH racing live. But those are mountain bikers, general people would be 'what the hell is that'.
Honestly, I'm in a bit of a grumpy stage of thinking if it's good that this sport has become more popular and wouldn't it be better if it was kept niche, but what can we do, the genie is out of the bottle
Nah, him and his dad are both super close w the GT dudes and given the insane success he’s had on their bikes I don’t think he wants to change the formula
Soo... Danny to Cube is not happening. 🤔 [img]https://p.vitalmtb.com/photos/forums/2021/01/04/10303/s1200_Screenshot_20210104_141343_Instagram.jpg[/img]...
Soo... Danny to Cube is not happening. 🤔 ...
Those are almost 10 years old pictures from Champery 2011...
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on...
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on why he is poison?
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on...
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on why he is poison?
Anton Thelander likely had the shortest stint on RedBull. Got them and couple of years after he was off them and almost off the face of the earth, until Max Frediksson got him back riding a couple of years ago.
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on...
"once on redbull, always on redbull" is the mantra i remember. has anyone been boot'ed from the bull in the past? @Philip_Rossetti, care to elaborate on why he is poison?
One thing we can probably agree on is he isn't going to e-bike racing, I own and love an e-bike, but it just wouldn't be right.
Sure, RB has done a lot for multiple sports wrt to financial support and exposure, but it is not like RB has not benefited massively in return. So from a branding perspective their return on investment cannot be overstated imho. I am sure that there are individuals in RB that are die hard fans of the various sports they engage in/with, but at the end of the day they are a business first and foremost. They are not building their media house or supporting our sports primarily out of charitable notions.
There are also some signs of RB trying to exert more overt control on certain sports - remember the debacle a few years back when they were trying to ban other energy drink sponsors from the podium of DH? There are bound to be a lot more going on behind the scenes and a long term plan wrt to these platforms, espacially with riders like Makken not resigning due to RBs for profit focus.
As such, yeah RB has done a lot for some sports - but remember to be critical thinkers - they would not do it unless it was not massively in their self interest too. Their pop business is a money press and they are seeking to diversify their business.
The time that @samhill13 posted was beer o'clock western standard time.
My point was that Red Bull made MTB much more popular with the general public (though the part of the public that is partial to extreme sports) that might otherwise hardly know MTB exists as a sport. Because it's present on their site, platform, social media, etc., through their marketing.
I was told that MTB would still be a very niche sport without Red Bull involvement by a friend, who works in marketing and did a thorough market research into the mountain bike market and it seems far from an unreasonable claim.
Honestly, I'm in a bit of a grumpy stage of thinking if it's good that this sport has become more popular and wouldn't it be better if it was kept niche, but what can we do, the genie is out of the bottle
Josh Bryceland also shared an old Santa Cruz image
https://www.instagram.com/p/CGGCR3SpmAb/
But in all those cases we, mere mortals, don't know who pulled the plug, not to mention why.
With Rhys Verner off the Kona Gravity (shitty for Kona) it opens up a spot for another sponsored rider.
Privateer Isla Short on Orbea Factory Team for 2021
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