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iON had on display their unique line of beach-inspired freeride gear, dubbed Seek. We were skeptical the first time we saw what looks to us like a pair of board shorts, but hot summer rides have proven the gear to be durable and comfortable and we have high hopes for their 2017 line.

Perhaps the most protective socks we’ve ever seen! Pedal and ankle bite has met its match with the iON BD_Sock 2.0.