Press Release

Specialized Launches New Gravity Apparel with Loic Bruni LTD Collection 3

The buttery smooth Super Bruni collection introduces multiple apparel updates with both men and women's sizing available.

Four-time world champion, Loïc Bruni, doesn’t just win races—he wins them in style. Ever wonder what's on his ingredients list for the track? We’ve prepped a race-day kit with The Buttery Smooth Taste of Speed. Loïc will be debuting the Gravity Butter Collection at the Fort William World Cup this weekend.

RACE-DAY RITUALS 

Hungry for some race-day rituals? See how Loïc preps for Fort William.

 

VENTHILATION

Key heat zones are laser perforated to keep you cool and riding longer.

MOVEMENT

Semi-form fitting elastane provides ultimate stretch articulation so you can stay agile.

DURABILITY

High-abrasion resistance support in the knees equips you to ride with confidence.

Butter Gravity Pants

The best recipe for pant design? Combining laser-perforated ventilation and high-abrasion resistance knee patches with an adjustable waist and tapered legs. *Chef’s kiss* MSRP: $160 USD

 

Butter Trail Air Shorts

Laser perforation and an adjustable waist create a deliciously customizable and comfortable fit. MSRP: $130 USD

Butter Gravity Race Jersey

The sleeve design features ventilation in key zones so you won’t melt, even when heating up on the track. The crew neck collar is casual, comfortable, and optimized for racing. MSRP: $100 USD

Butter Trail Air Gloves

Micro-vented perforated palms and power knit mesh provide maximum breathability, so your hands won’t roast. MSRP: $25 USD

Butter Techno MTB Tall Sock

Once you get a taste of these socks, you’ll never want to wear another pair. Lightweight underfoot cushioning creates a buffer against trail vibration while minimizing friction and hotspots. MSRP: $25 USD

Butter New Era Cuff Beanie and Short Sleeve Tee

Stay toasty on and off the course with this premium knit beanie, and wherever you go, the soft screen-printed tee is perfect for keeping it smooth. Beanie MSRP: $25 // Tee MSRP: $35 USD

Check out Loic Bruni's LTD collection now at www.specialized.com

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