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"Around 2 to 3 years ago, we started to invest every penny into tooling, molds, and R&D to take this company to the level we envisioned when the brand formed in 2004. At the time, we had been rethinking certain processes with handlebars, playing around with new technology, creating new tooling and, starting from the ground level, everything we made became influenced by this mentality. It led to some amazing new creations that are finally seeing the light of day this year and this is only the start." - Eric Davies (Deity, Owner/Designer)
