the new Tailwhip Eco Evo - a high performance, cruelty-free and biobased MTB footwear developed by Northwave in collaboration with ACBC - premiered at the international Eurobike trade show in Frankfurt. Characterizing Northwave's Tailwhip Eco Evo is the great work done to innovate itsmaterials,thanks to the support of ACBC -the firstItalian B Corp in the footwear industry - and Circular Science Company (whose business model is based on the circular economy of production).
Under the tagline of “Ride Greener”, the motto that briefly but fully sums up the goal of the joint project, Northwave's decade-long, Italian excellence in the production of highperformance bike shoes combines with ACBC's experience in the field of sustainability.
Designed to meet the needs of the outdoor enthusiasts who do not want to compromise between the technicality of their equipment and respect for nature, this limited edition dedicated to the world of two wheels makes innovation and attention to the environment its key pillars.
For ACBC, this collaboration is a way to establish itself as an ideal partner not only in the fashion and lifestyle sector but also for projects with a sports focus, for Northwave it is a step on the broader path taken in the field of environmental responsibility.
While the new Tailwhip Eco Evo remains true to its original, iconic version's soul, long included in Northwave's catalog, it now features new eco-friendly, recycled materials. The upper and the lining, in fact, are made of RePet fabric derived from recycled plastic bottles, with the toe cap and heel further reinforced to ensure maximum protection in the saddle. The insole is made of RePet top layer, while the footbed partially employs ReFoam (recycled polyurethane foam) technology. Finally, the laces are also made of RePet, with natural undyed colors.
The Michelin signature flat sole is made with Hybrid technology, which re-uses rubber scraps from the production processes of the same soles, ensuring maximum grip on the pedals. Moreover, the presence of Northwave and ACBC logos on the side and back makes the shoe easily distinguishable and recognizable.
The Tailwhip Eco Evo will soon be on sale to the public (online and in store) in three color variants: black, green forest and deep blue. It will be sold in dedicated packaging, made of recycled and certified paper, a choice that is consistent with the project's vision. Suggested retail price: €109,99
Northwave
Founded by Gianni Piva in 1971 in Montebelluna, (Treviso), Northwave designs and manufactures snowboard and cycling footwear and accessories. Thanks to a philosophy that focuses on the pursuit of innovation, quality, refined aesthetics, and sustainable development, over the decades Northwave and its products have been linked to successful athletes in both the winter sports and cycling worlds, enabling it to establish itself as one of the most successful players in the sports footwear scene. Among them are Filippo Ganna, two-time world time trial champion, Matej Mohorich, winner of the last Milano-Sanremo, Andrea Seewald, reigning MTB Marathon world champion, and Mathias Fluckiger, winner of the XCO World Cup in 2021 and silver medalist in Tokyo 2020. Along with them, dozens of snowboarders from around the world, who share the same love of snow and experience the mountains with passion and adrenaline. For example, Simon Gruber, a South Tyrolean among the undisputed stars of the European snowboarding scene in recent years - as well as an Italian rider in numerous international competitions - and New Zealander Alex Stewart, who is not only a successful athlete but also a filmmaker and founder of a video production company.
ACBC
ACBC, acronym of Anything Can Be Changed, is an Italian company leader in the design and production of sustainable products. The business model of the brand is oriented both to the B2B market and to the B2C world, addressing all the brands in the Fashion and Sportswear field that want to start a path of conscious production with the creation of dedicated capsule collections, but also, through its own collection of products,to the final consumer who wants to have a sustainable alternative to their purchases. For this reason, ACBC carries out a continuous study on materials, focusing on the respect of sustainability criteria, without forgetting the style and performance of the footwear.
Press contacts:
ACBC Press Office
angelo.ruggeri@acbc.com
6/28/2023 9:13am
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