Liv Cycling Launches The All-New Liv Rail Mips Helmet

NEWBURY PARK, Calif. (July, 20, 2023) - Liv, the company dedicated to getting more women on bikes, today unveiled its all-new Liv Rail Mips Helmet. The Liv Rail was designed to provide goal-driven mountain bikers a modern looking helmet with the newest upgrades in protective technology and design. 

"The Rail is exactly what you want out of an off-road helmet,” said Liv Factory Racing athlete Jenn Jackson. “Safety is number one on the trails, so having a custom Mips pad set designed for the Rail combined with an effortless, comfortable fit, means I don’t think twice about it when I head out on the bike and can focus on enjoying the ride."

Fully integrated, the super-slim Mips Air Node™ liner combines maximum rotational impact protection with ultra-lightweight comfort. The extended bottom shell design was purpose-built for additional back-of-head coverage and the in-molded upper, sub and lower PC shells act as a single unit for optimal protective structure. These safety features have already awarded the Liv Rail a five-star safety rating from Virginia Tech, the gold standard in protection ratings. 

The Liv Rail was created with an all-new, rounder head form for increased fit range. It features an easy to adjust, dual-arm, four-position, snap-in rear height adjustment fit system for more precise fit options and twenty strategically placed vents for optimal head-cooling air flow. It also features a Magnetic Fidlock® buckle system, a three-position moto-style flexible visor and a broad top surface area for camera or light attachments.

The Liv Rail Mips helmet comes in two colors and in sizes S-M and will be available July 2023. Learn more at www.liv-cycling.com.

About Liv

Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to build community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.