Press Release

HANDUP Launches their Third Pabst Blue Ribbon Collaboration

Welcome a collaboration that truly celebrates the post-ride festivities!

Picture this:
You're chillin' post-ride in a comfy Adirondack chair, grabbing some cold PBR's from your cooler, while the aroma of food cooking on your grill is floating around the air. You even look up and see an eagle soaring high overhead... Well you don't have to picture that any longer.

We brought that perfect moment to life in our newest Pabst Blue Ribbon collaboration!

Shop the entire collection HERE

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We are excited to launch a flannel, Tech Tee, hat, Tech Sock, fender, Button up, and gloves to complete the PBR x HANDUP Collection! What doesn't feature the iconic PABST branding is covered with our Post-Ride Party inspired pattern.

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