Fox Racing Launches New Performance Eyewear Solution for Open-Face Helmets 3

Irvine, CA – Fox Racing, the global leader in motocross and mountain biking gear and apparel, today launched the all-new Purevue, a mountain bike-specific eyewear solution designed to be worn with open-face helmets. Purevue is the brand’s most breathable and highest clarity goggle, and the first performance eyewear to offer VIVID lens technology delivering high-contrast vision in light-challenged environments. 

Purevue is a brand-new, MTB-specific eyewear solution with a frame design that optimizes airflow while providing exceptional peripheral vision and a lockdown fit. 

[Editor's note: you can see the Purevue in action and get Vital's riding impressions in the May 2024 episode of Vital Gear Show: https://www.vitalmtb.com/videos/member/new-goggles-gloves-and-tubeless-valves-vital-mtb-gear-show-may-2024]

“Like most design briefs at Fox, we approached trail-specific eyewear with a unique perspective that is authentic to our brand. Purevue was born from gravity and a rider’s preference to wear a goggle for additional security and field of view like you find in a full-face helmet, but specifically developed for trail riding experiences (including the functionality of climbing). The increased airflow combined with a seamless fit for an open-face helmet like Speedframe simply translates to more confidence on the bike,” said Ryan Van Noy, Senior Designer, Performance at Fox Racing. 

VIVID delivers high-contrast vision in light-challenged environments such as the dappled light encountered in the woods, early morning fog in valleys, or in situations such as transitioning from shadows to full sun at speed. This lens technology blocks out the spectrum of light that creates flat light conditions, allowing riders to read terrain more clearly. VIVID will be offered across all Fox Racing’s optics including Vue, Airspace, and Main goggles in Fall 2024.  

The Purevue goggle starts at $129.95 and includes a carrying case, two premium injected polycarbonate lenses, and multiple nose pads to customize your fit. The Purevue goggle with VIVID lens technology is $149.95. The VIVID Woods lens can also be purchased separately for $49.95. 

The Purevue goggle is available on www.foxracing.com, at Fox Racing flagship stores, and at participating Fox Racing dealers and channels globally. For exclusive information on Fox Racing, follow @foxmtb on Instagram and X. 

About Fox Racing

For over five decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. www.foxracing.com.