Fezzari Bicycles Changes Name to 'Ari' As Part of Strategic Brand Evolution 7

Lindon, UT – Fezzari, a renowned leader in the bike industry, today announced a significant brand evolution from Fezzari to simply Ari (pronounced “Ahh-ree.”) The name change from Fezzari to Ari is a reflection of the company's global vision and goal to Create Exceptional Experiences" one rider at a time.

“Ari is and will continue to be built upon the DNA of Fezzari, and you will continue to see it in every detail down to the name,” said Chris Washburn, CEO and founder of the newly named Ari Bicycles. “Our business model centers on providing custom-fit bikes, top-tier quality, and savings to every rider through our direct-to-consumer approach, and we will continue that under the name Ari.”

Award-Winning Fezzari to Continue with Ari

Fezzari has won several ‘Bike of the Year’ awards, racing championships, world records, as well as holds the bike industry’s highest customer satisfaction ratings at an impressive 4.9 out of 5 stars.

The Global Meaning of Ari

Dropping ‘Fezz’ from Fezzari and evolving into Ari seamlessly aligns into its core ethos of “Be in the Moment'' because the name Ari means ‘to exist or to be.” The name also carries positive meanings globally and is easy to pronounce in virtually any language.

The Present & Future of Ari Bicycles

Ari will launch multiple, all-new bike models in 2024 and continue to lead with the same ‘Bike of the Year' innovation it did under the name Fezzari. Among the fleet of new bikes coming down the pipeline this year, today Ari announced alongside the new branding a couple of the new models, one of which is the Nebo Peak.

Nebo Peak: Ari’s Lightweight All Mountain/Trail E-Bike

The Nebo Peak takes a unique approach to lightweight full-suspension ebikes challenging norms and elevating performance standards. Featuring a fully integrated carbon frame with 140mm rear / 150mm front suspension, Nebo Peak balances weight, durability, and agility, offering riders an unparalleled experience in climbing, descending, and maneuverability. Read the full press release on Nebo Peak HERE.

Ari will continue to create exceptional experiences and products as it pushes boundaries and shapes the future of cycling. For more information about Ari Bicycles and new products visit: aribikes.com