Press Release

Bellingham's Epic Blend of Bikes, Beats, and Community Spirit 1

Northwest Tune-Up festival is redefining bike culture in the PNW, while drawing thousands of attendees.

The third annual Northwest Tune-Up festival wrapped this past weekend, leaving Bellingham buzzing with excitement and thousands of attendees with unforgettable memories. This unique, multi-disciplinary event, held from July 12-14, 2024, is quickly becoming a must-attend annual gathering for mountain bikers, music lovers, and outdoor enthusiasts. The mountain bike trail mecca of Whatcom County was on full display - showcasing why dozens of cycling manufacturers, component companies, and outdoor brands have chosen to call this corner of the Pacific Northwest, home. 

DSC06967
Situated between the mountains and the ocean, Bellingham has long been a gem in the mountain biking world. | Photo: Joe Wakefield

Brandon Watts, Co-Founder of Tune-Up, explained the festival's ethos: "We have something special here. People come to Tune-Up because they find a sense of community within the outdoors. It's not only about showcasing pro athletes—it's about getting everyone involved in cycling or interested in outdoor recreation, no matter their skill level."

Bikes, Bikes, and More Bikes

24 NWTU Vendors ColinWiseman-0435
In Downtown Bellingham, 77 industry exhibitors and 44 local artists set up shop in the festival's public Exhibitor Village. | Photo: Colin Wiseman

The Waterfront festival grounds made for a wonderland as 13 major brands brought their demo fleets - attendees relished at the chance to test-ride the latest and greatest mountain bikes, e-bikes, or hybridized rigs. An additional 46 cycling brands popped-up in the public section to engage with their community, showcase their crafts, and advocate for their organization's purpose. 

While podium-chasers and casual riders alike found their place at Tune-Up, the sheer number of young cyclists was impossible to ignore. Hundreds of kids could be seen pedaling well into the evening, their enthusiasm and energy were quite infectious. The sight of so many children pushing the boundaries of our sport, served as a powerful reminder of the bicycles ability to inspire, liberate, and unite people across generations and divisions. 

emickelson 240712 9569
Transition Bikes hosted skills clinics, starting with youth classes on Friday morning. | Photo: Eric Mickelson
DSC07223 0
“Out of all the cycling events I go to, Tune-Up has the most kids out and about riding than I've ever seen." - Natalie, Global Event Marketing Specialist at Fox. | Photo: Joe Wakefield
24 NWTU Biking EricMickelson 7132.jpg?VersionId=3hyIBa5MBcUz.3M
“Cheers to all the groms riding all day, everyday - and to their parents for letting them go into the dark.”  - Cam McCaul | Photo: Eric Mickelson

Marquee Events

Nearly 60 racers participated in Friday's Shimano Pump Track Drag Race, racing head-to-head through rollers and berms without pedaling. In the Pro Women’s division, rising slopestyle athlete Shealen Reno confirmed the top spot, followed by Ainsley Haggart and Georgia Russell. In the Pro Men’s division, Bellingham-based Talus Lantz took first place, with Davis Melkanian and Callum Halloway rounding out the podium.

24 NWTU PumpTrack Eric Mickelson 240712 4152-2
Photo: Eric Mickelson
nwtu 2024 kiramcgrigg-45
Shealen Reno visits Bellingham from Texas but, at Tune-Up 2023 she was unable to race due to a broken hand. | Photo: Kira McGrigg

“I came back because I couldn’t get enough of these tuned-up vibes,” she said of her return. “This year, I was full throttle at the festival, and I had so much fun racing the pump track race and throwing down at the dirt jump jam.”  Shealen will continue northbound and make history next weekend, competing in all four of the Women's Crankworx FMBA Slopestyle events in Whistler, BC. In between riding sessions, Reno spoke on the recent shifts in MTB culture, "it's all about supporting each other, stepping up, and showing up where we can - that's why I'm out here, just sharing the stoke with all the people I see." 

Saturday's aerial spectacle saw lines of riders throw-down in the Maxxis Waterfront Jump Jam. This spectator-friendly event showcased incredible talent and tricks from riders aged 9 - 40 years old, along the new Tile Tank Jump Line.

24 NWTU DirtJumps EricMickelson 1053
Ian Fay pushing the Evil Chamois Hagar to new heights during the Jump Jam. | Photo: Eric Mickelson

New for 2024, Sunday’s Evil Gravel Gran Fundo, encouraged riders of all ages to explore Bellingham's extensive network of forest roads and single-track. With three route options and fun challenges along the way, the ride was a hit as it embodied the festival's spirit of blending competition with community engagement. Riders wore costumes and were met with friendly challenges in the form of dance-offs, scavenger hunts, and other unique games where they accumulated points and prizes. 

DSC00862.jpg?VersionId=
Photo: Spencer Jones
DSC00967Spencer
Brandon Watts (Co-Founder) miraculously snuck out on this ride during the festivities. | Photo: Spencer Jones

Bellingham’s signature all-mountain gravity race, the Galbraith Mountain Enduro Presented by Outdoor Research, attracted 517 total adult and youth riders for the bonus round of the Cascadia Dirt Cup series. On Saturday, Bellingham's own Jill Kintner dominated the pro women's field, while Cameron Joye took the top spot for the men. Full Race Results from Saturday.

CDCGALBY-SAT-HEATHERCARTER--32
Photo: Heather Carter / CDC

The positive energy from Saturday seamlessly carried over into Sunday, marking a day dedicated to youth racing. Over 200 young riders, showed up ready to tackle the same challenging course. Despite numerous flats—nothing could dampen the spirits of these young riders. Full Race Results from Sunday. 

Additionally, a huge thanks goes to Race Cascadia for their generous donation of $6,000 to the Whatcom Mountain Bike Coalition (WMBC), further supporting local trail development and maintenance. 

HCP01342.jpg?VersionId=nvfTH
Photo: Heather Carter / CDC
HCP00989
Photo: Heather Carter / CDC

Pro Women: 

  1. Jill Kintner // 15:34:61

  2. Syra Fillat // 17:03:35

  3. Ainsley Haggart // 17:11:45

  4. Quinn Raynak // 18:08:30

  5. Claire Kushnick // 18:20:42

HCP01006.jpg?VersionId=4FeCQ
Photo: Heather Carter / CDC

Pro Men: 

  1. Cameron Joye // 14:14:00 

  2. Andrew Cavaye // 14:19:14

  3. Talus Lantz // 14:41:53

  4. Keith Robert // 14:45:97

  5. Mark Allison // 14:51:70

More Than Just Bikes

TuneUp DayOne Evening FotoMataio-112.jpg?VersionId=bK79y0.tYVYV9NkrQZW1Cp
 While the cycling events were the main attraction for many, the festival's appeal extended beyond the two-wheeled world. | Photo: FotoMataio
TuneUp DayTwo Afternoon FotoMataio-49.jpg?VersionId=JWuupG60u44bc9xtL5kbjL2zgl3
"I know this is supposed to be all about the bikes, but I'm just here to dance," said local ER nurse and self-described Burning Man connoisseur. Jordan went on, "see you on the dance floor." | Photo: FotoMataio
NWTU2024 TuneTownAccoustic SattvaPhoto A7404355
Serafima & The Shakedowns, Grizzly Troubadour, Analog Brass, Kian Dye, Checker Bloom and Andy Bunn Trio performed intimate sets at the Rainier Tune Town tent. | Photo: SattvaPhoto

Introduced this year, a secondary stage for the venue in the free public zone, bringing new energy and diversity to the weekend's musical offerings on Saturday and Sunday afternoon - with six local bands playing acoustic sets. 

TuneUp DayTwo Evening FotoMataio-65
Headlining the festival was Yonder Mountain String Band, Lupe Fiasco and RJD2, with other powerful performances by The Lil Smokies, Petty or Not, Indigo De Souza, Protoje and Tippy I, Magic Sword, Emancipator, The Moondoggies, Saxsquatch and Dengue Fever. | Photo: FotoMataio
TuneUp DayTwo Evening FotoMataio-32.jpg?VersionId=LjiF.i
Music director Hunter Motto emphasized the festival's musical ambitions: "We're focused on pushing the scale and scope of the artists performing in Bellingham and get people moving, dancing, and having a good time." | Photo: FotoMataio
NWTU2024 Mural SattvaPhoto A7405697
PaperWhale art installations captivated concert-goers and riders alike, with artists Max McNett, Darcie Gray, and Free Borsey (Tsux’vilum) collaborating to create art next to the main stage. | Photo: SattvaPhoto 
NWTU2024 Culture SattvaPhoto A7404024
Chainsaw artist Leigh Woody carved sculptures for Mount Baker Ski Area. Woody also carved the octopus-shaped trials bike feature. | Photo: SattvaPhoto 

Commitment to Sustainable Stewardship

What truly makes Bellingham special are its people and their cultural values of sustainability and stewardship. Event organizers partner with local nonprofits to create fundraising opportunities - from the craft beer garden, to bike parking - all proceeds benefit local nonprofit organizations, so to invest in growing participation and infastructure for outdoor recreation. Also, these commitments demonstrate how large-scale events and outdoor brands can prioritize environmental and social responsibility.

NWTU2024 Festival Hannah Childress Photography-0165
Friday Benefactor: Galbraith Gravity | Saturday Benefactor: Shifting Gears | Sunday Benefactor: Whatcom Rowing Association | Photo: Hannah Childress

Northwest Tune-Up partnered with the following organizations to significantly reduce waste and promote eco-friendly practices.

  • Ridwell Recycling: This partnership focused on recycling hard-to-recycle items, such as corrugated plastic signage, ensuring that materials were properly processed and kept out of landfills.
  • Perennial Zero Waste: By working with local consultants at Perennial, the festival managed to divert a substantial amount of waste from landfills, reducing the overall environmental footprint of the event.
  • The Cup Project: This initiative was particularly impactful, as it involved serving beverages in reusable cups. This effort alone prevented more than 7,000 single-use cups from ending up in the trash, highlighting a practical approach to waste reduction.
TuneUp DayTwo Evening FotoMataio-1
The reusable cups in the beer garden also made for endless stacking entertainment. | Photo: FotoMataio

As the dust settles on another successful year, it seems the Tune-Up has found their formula: world-class riding, unique entertainment, and the unshakeable commitment to their community. For more festival information, visit www.nwtuneup.com and follow on Instagram or Facebook.

NWTU2024 Community SattvaPhoto A7404020.jpg?VersionId=WExZJ6hMcZnr0maxFmvRWvfaRJ Pt
Respecting the Land that Came Before Us. | Photo: SattvaPhoto

Northwest Tune-Up acknowledges that we are residing on the traditional, ancestral and unceded territory of the Nooksack, Lummi and other Coast Salish peoples, the original inhabitants of Washington's northernmost coast and Southern British Columbia. Since Time Immemorial they have celebrated life on their land, waterways and on the traditional, ancestral and unceded lands of their People to perpetuate their way of life.

TuneUp DayOne Evening FotoMataio-318.jpg?VersionId=NEpErXEF6H9J3
Photo: FotoMataio

The organizing team would like to thank the following festival partners who made this event possible to the community - Vital MTB, Cascadia Daily, KEXP, Rainier, Shimano, Outdoor Research, Maxxis, Mountain Dew, Transition Bikes, Superfeet, Evil Bikes, Freehub MTB Magazine, Port of Bellingham, and City of Bellingham.

Screenshot 2024-06-28 at 2.43.24%E2%80%AFPM.png?VersionId=UdOSXFG0bzE2Ojl6z6VYOO.Gjr
TuneUp DayOne Evening FotoMataio-245
Photo: FotoMataio
24 NWTU Leisure ColinWiseman-7404.jpg?VersionId=krMMt9SQbfji0H
Photo: Colin Wiseman
TuneUp DayThree Enduro %26 Village FotoMataio-76
Photo: FotoMataio
1 comments

View replies to: Bellingham's Epic Blend of Bikes, Beats, and Community Spirit

Comments

The Latest