Adidas 5.10 and Atherton Racing Join Forces in 2024 1

“It's a partnership I'm really excited about because Adidas Five Ten offers such a variety of products. Whether it's Andy and Charlie on the race team, traveling around World Cups on podiums or the crew in the bike park, digging, riding, shredding local trails; all the way through to the big mountains and gnarly filming projects that we're going to be doing this year. Whether it’s flat pedals or clips, Five Ten has you covered” - Gee  Atherton, Atherton Racing

The Atherton’s history with Five Ten runs deep. Years ago, at a World Cup Cairns, the conditions were incredibly wet and muddy. Halfway down a practice run, Gee realized that the shoes he was wearing wouldn’t cut it in the conditions. He found a member of the public in the crowd with a pair of Five Ten flat pedal shoes in his size, went straight back up for his race run and took the world cup win.

To coincide with the launch of this new partnership. Five Ten teamed up with Charlie Hatton to create a one-off unique pair of Five Ten Hellcat Pro’s that celebrate Charlie’s World Champs winning run in 2023.

Discover the full adidas Five Ten range at www.adidas.com/fiveten.