YT Introduces New Female Ambassador Roster

March 15, 2022 – Young Talent represents overcoming adversity, challenging conventions, and uncaging your potential regardless of age, gender or background. YT Industries is proud to announce the female ambassador roster has grown significantly in 2022, welcoming Sian A’Hern, Brooke Anderson, Maxima Jaax and Cameron Bragg to the Family.

Sian A’Hern

From Canberra Australia, Sian is a two-time National Champion and former UCI Junior World Cup Champion. In addition to her great achievements on the race track, Sian gives back to the MTB community by coaching the up-and-coming generation of Australian shredders.

Brooke Anderson

Hailing from Portland Oregon, 15-year-old Brooke is no stranger to going upside down or getting sideways! Establishing her freeride skills at Proving Grounds in 2021, Brooke’s sights are set on a season of downhill racing and Crankworx events. YT is excited to watch Brooke grow, shred the TUES, and hit big jumps with steeze.

Maxima Jaax

At 14 years old Maxima is already experienced in between the tape racing. Coming from Leutkirch in Germany, Maxima’s results include 1st at the IXS Rookies Downhill Cup, 2nd at the European Downhill Championships, and 1st at the Crankworx Innsbruck Dual Slalom. No stranger to the bike park either, Maxima can already throw down suicide no handers, so watch this space!

Cameron Bragg

Riding since she was 3, Cameron is a Whistler local who loves tearing up any downhill track. With an incredible 18 race wins to her name already, Cameron isn’t afraid turning on the taps when it comes to race runs, and is a true example of young talent.

Women’s Day Ride Outs

The number of women riding mountain bikes has certainly increased throughout the years, however there’s always more to be done. To celebrate International Women’s Day, YT employees hosted female specific ride outs to fuel new riding relationships and keep the good times rolling.

Beyond International Women's Day, ride outs are scheduled each month from the UK and USA Mill locations - head over the YT MILL Surrey, and YT MILL San Clemente Facebook pages for specific details of upcoming events. Everyone is welcome to join regardless of which bike your ride - see you on the trails!

For more Information about YT Industries:

www.yt-industries.com
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www.facebook.com/yt.industries

ABOUT YT Industries

YT Industries was founded by Markus Flossmann in 2008 to give talented riders access to competitive dirt jump bikes. YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. It is never too late to LIVE UNCAGED.

To this day, YT focuses on mountain biking and offers a wide range of products from downhill and enduro to trail bikes as a direct-to-consumer brand. YT bikes are distinguished by a high quality for an exceptional price. Be it Red Bull Rampage, Downhill World Championships, or World Cups, YT bikes have dominated at world-class events and carried the best athletes to major titles.