Tubeless Specialist milKit Takes Two Large Steps Towards Growth 6

Since entering the market six years ago, Sport Components AG has steadily expanded its range of products to simplify the installation and maintenance of tubeless bicycle tires, all sold under the milKit brand.  It has positioned itself internationally as a manufacturer of highly innovative products of the highest quality. Thanks to production in Europe, milKit products were available even during the Covid-19 crisis and sales have more than doubled in each of the past years.

Despite - or because of - the good market development, a growth financing of the amount of CHF 1.5 million has now been implemented by means of a capital increase, so that milKit can capitalize on this momentum and brand awareness can be further expanded. The growth of tubeless technology will remain high in the coming years thanks to its application in the road bike sector as well as mountain bike, and milKit is on the way to becoming the new standard for this technology. The financing round was carried out in cooperation with Transaction Partner AG and an experienced lead investor was found in the investor consortium Fortyone. 

After the successful crowdfunding campaigns for the launch of the revolutionary valve system and the tubeless booster, winning the Eurobike Award 2019 and the victory in the sealant test in Mountainbike Magazin at the end of 2020, the successful financing round is another highlight in the steep rise of the Swiss innovation specialists.

Additional Know-How and Network on the Board of Directors

Sport Components AG has also strengthened its Board of Directors and brought on two experienced industry experts. As former EVP at Bell and Giro, GM at GT Bicycles and President at Spyder Ski Apparel, Cees de Witte brings decades of industry experience and a large network, including in the areas of M&A and fundraising. In addition, Philipp Sauber, one of Switzerland's leading marketing and digitalization experts, has been recruited to further deepen the focus on digital organization and sales. 

About milKit

The milKit brand was created in 2015 by Swiss manufacturer, Sport Components Limited, with the successful launch of the innovative tubeless valve system that makes the use and maintenance of tubeless tires easy. Product development engineer Pius Kobler and his team started the venture with the vision to develop innovative components for the bike and outdoor market.

Starting with milKit, Sport Components Ltd aims to become an international innovation leader for tubeless products and for the development of bicycle components at large. The first innovation was the milKit valve & syringe, a kit that allows users to measure and refill sealant in tubeless bicycle tires without having to remove the tire or release the air pressure. The milKit Booster is their follow-up innovation, which further evidences the company’s commitment to improving the cycling and bike maintenance experience for all users.