Press Release

​The New Line of Deity Blacklabel Handlebars and a Massive Giveaway!

Have you been lusting over Deity's Blacklabel bars forever but just wished they came in a higher rise? Well, Deity's got you covered with the introduction of two new higher rise options: 25mm and 38mm, in addition to the original 15mm rise. #stoked - Fred

The onslaught continues!  The Deity crew are not letting up any time soon and today marks the debut of their expanded line of award winning Blacklabel handlebars!  The handlebar line of choice by the Gstaad-Scott team and ranked by DIRT Magazine Top 100 as one of the top 3 handlebars on the market for two years in a row, the Blacklabel now evolves to offer 3 different rise options.  What is even better, the crew at Deity are doing a massive giveaway of your choice of Blacklabel handlebar, the new Cavity 35 or Micro DM stem, and the new Bladerunner pedals! Tough to beat, so read on and enter to win this coveted kit!

Originally only available in a 15mm rise, the Deity Blacklabel now expands with the addition of 25mm and 38mm rises. Featuring a 787mm width and Deity’s classic 9 degree bend and 5 degree upsweep, the Blacklabel is a stunning handlebar in Deity’s two tone polished and bead blast finish that exemplifies their attention to detail.  Available in 5 different colors, the Blacklabel features Deity’s Gradient Butting system they developed almost 5 years ago and with countless rave reviews for the original 15mm rise model, Deity is excited to finally offer additional rise options.

“It is about time we offered our flagship aluminum handlebar in more rises! In all honesty, you will see more and more options from us as the years progress and this is just the start. Our handlebars are probably the fastest growing segment of our brand and there is a reason for that. From our International Distribution roster growing and our presence hitting every corner of the globe, we may be the misfits of this industry in some ways, but we are making the big guys sweat now. It is all a healthy organic growth for us and we are building a strong foundation for our future plans.”

- Eric Davies (Deity, Owner)

Deity Blacklabel 25 and 38 Specs:

  • The DIRT MAG TOP 100 Products of 2014 and 2015 is now available in a 25mm and 38mm rise!
  • World Cup Downhill proven handlebar with impeccable detail and quality
  • Available in a 15mm, 25mm, and 38mm rise
  • Featuring Deity’s trademark two tone bead blast and mirror polished anodized finish
  • Made from custom gradient butted 7075 T73 aluminum
  • 787mm length (31 inch)
  • 9 degree bend x 5 degree upsweep
  • 31.8mm clamping diameter
  • Available in Bead Blast black, red, green, blue, and purple anodized with polished anodized accents and color matched graphics kit
  • The handlebar series of choice for the Gstaad-Scott Factory Team
  • Lifetime Crash Replacement Plan
  • Weight: 306 grams (15mm rise) / 315 grams (25mm rise) / 320 grams (38mm rise)
  • MSRP: $95.99 USD

“Seeing the support of riders for our brand over the past decade has never gone unappreciated and we still to this day are always honored when we see someone on board our gear. It has been a crazy year though. From product launches, new riders joining the team, our facilities expanding tremendously, and our voice becoming more mature, it is reassuring to see that our original philosophies and vision for our brand are stronger than ever and becoming more and more refined.  It has been a wild first 10 years for this company and starting it from a handful of dollars and slowly building it has been rewarding. Nevertheless, having sole control of what we do and how we do it, has been priceless and a reason we are setting up the company to do big things in this industry.”

ENTER TO WIN!!

To celebrate the launch of the Deity Blacklabel line of 25mm and 38mm rise handlebars, the rider owned company is giving away a ridiculous prize pack to one of you just in time to freshen up your ride! Not only are they giving away a Blacklabel in your choice of rise and color, but they are also including your choice of their new Cavity 35 stem or Micro DM stem… and the new Bladerunner pedals!

DEITY PRIZE PACK OPTION  1-  Blacklabel Handlebar + Cavity 35 Stem + Bladerunner Pedals

DEITY PRIZE PACK OPTION  2 -  Blacklabel Handlebar + Micro DM Stem + Bladerunner Pedals

It is the ultimate Deity prize package and fortunately for you, entering is easy!!  To enter, hit up their site, submit your information, and stay posted to the Deity site and their media pages for the winner on June 26th! This is your chance to ride away with a trio of Deity’s new products, so act quick!

www.deitycomponents.com

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