Silver Star Bike Park Teams up with Fox Head

Silver Star Mountain Bike Park is excited to announce a new partnership with Fox riding gear for the 2011 summer season, opening June 24.


Fox, renowned for making some of the best protective riding gear in the business, joins the mountain as the official supplier of its rental gear.


All of Silver Star’s protective rental gear will be high-end 2011 Fox gear, including carbon Fox V3R helmets and Titan Sport sleeveless upper body protectors. Ian Galbraith, summer business manager for Silver Star, is pumped to be able to bring Fox on board.


“We have one of the best bike parks in B.C. and now we are partnered with one of the best mountain bike brands in the business,” said Galbraith. “This is a huge step for Silver Star to offer an even greater product to our customers.”


Visitors to the rental shop will walk out geared up in high caliber Fox gear, including Fox gloves, Fox Launch Pro knee/shin guards, Titan Pro elbow guards, Titan Sport sleeveless protector, and the Rampage or V3R helmet.
Kids/youth won’t miss out either. Fox is providing the highest end youth packages going, complete with V1 riding helmets.


Greg Fox, vice president of sales for Fox USA, said he is eager to associate his brand with Silver Star Bike Park.
“I’m stoked that Fox is now working directly with Silver Star’s Bike Park in providing protective gear for rental on the hill. Silver Star is one of a handful of ski resorts in Canada that are leading the world with developing lift-access mountain bike riding and Fox supports this important, progressive segment of the sport.”


Silver Star will also be carrying Fox gear in its retail outlet Ski Dazzle this summer, including Fox jerseys, upper body armour, gloves, and protective gear as well as Fox’s extensive collection of lifestyle clothing.
Galbraith said anyone who visits Ski Dazzle and purchases a Fox product will be entered in to win a new Fox V3R carbon helmet.


Galbraith said bring major sponsors on board will contribute to the overall growth of the bike park, which expects a record season in 2011. The resort is playing host to a number of events, including the Goat Style Bike Jam Festival, Aug. 11 to 13.


“Season pass sales are much stronger this year, due in large part to events like Goat Style. Bringing on partners like Fox is only going to reinforce that offer of a world-class product. It’s very exciting,” said Galbraith.


For more information on the great products from Fox visit: www.foxhead.com


For more information on summer at Silver Star visit: www.skisilverstar.com or Silver Star Bike Park | Facebook