SHRED. first to launch mountain bike goggles with a strap made with recycled plastic bottles.

The authentic eyewear and protection brand is debuting the first mountain bike goggle line ever to feature a strap made with recycled plastic bottles.

SHRED. is proud to debut the BigShow Recycled goggle line. “After having completely eliminated plastic from our packaging, we decided to take it another step further by pioneering an innovation we are incredibly proud of.” explains SHRED. Co-founder, Chairman, and two-time Olympic Champ Ted Ligety. “Inspired by what leading clothing and outerwear brands have done for years in their space, we thought to show that other categories can do their part as well, and inspire others to do the same.“

SHRED. Co-founder and CEO Carlo Salmini adds “Not easy for a small and independent eyewear and protection brand, but that’s what makes this achievement even more special for us.”

84% of the strap is made with recycled plastic bottles, which will allow SHRED. to recycle about 170 plastic bottles every 100 pairs of goggles made.

Salmini explains. “After being the first goggle brand to remove all plastic components from goggles’ packaging already in 2020, we challenged ourselves to raise the bar again. We know we won’t be changing the world one goggle at a time, but we want to bring awareness to the issue of single use plastic and inspire change.”

The brand is also committed to remove plastic from all of the packaging of its helmets, protection, and other product lines in the near future.

The BigShow Recycled line will be featured in the Amazify MTB+, Nastify MTB+, and Soaza MTB models and is now available at specialty retailers and through shredoptics.com.

MSRP: 

Amazify MTB+ BigShow Recycled $119.95 in the U.S. and €119.95 in Europe.

Nastify MTB+ BigShow Recycled $84.95 in the U.S. and €84.95 in Europe.

Soaza MTB BigShow Recycled $69.95 in the U.S. and €69.95 in Europe

AMAZIFY MTB+ (1 CONTRAST BOOSTING LENS™ already installed + 1 BONUS Clear Lens)

FEATURES:

SHRED.wide™ | Goggles designed and engineered to maximize your field of view.

SHRED. CONTRAST BOOSTING LENS™ | Enhances image contrast and definition for all surface, weather, and light conditions.

SHRED. OTG | Designed to provide compatibility and comfort with prescription glasses.

SHRED. NOCLOG™ | Hydrophobic treatment on vents to help prevent fogging.

TECH SPECS:

LENS | 2 Ultra-high-optical-precision molded, cylindrical double lenses with tapered thickness to optimize vision at all angles and enhance impact protection. | 100% UVA-UVB-UVC protection | Super Anti-Fog

FRAME | Width: 185 mm | Height: 100 mm

STRAP | Width: 40 mm | Double silicone line backing | 2-point slide adjustment system

WEIGHT | 150 g

NASTIFY MTB+ (1 CONTRAST BOOSTING LENS™ already installed + 1 BONUS Clear Lens)

FEATURES:

SHRED.wide™ | Goggles designed and engineered to maximize your field of view.

SHRED. CONTRAST BOOSTING LENS™ | Enhances image contrast and definition for all weather and light conditions.

SHRED. NOCLOG™ | Hydrophobic treatment on vents to help prevent fogging.

TECH SPECS:

LENS | 2 Cylindrical single lens | 100% UVA-UVB-UVC protection | Super Anti-Fog

FRAME | Width: 165 mm | Height: 100 mm

STRAP | Width: 40 mm | Double silicone line backing | 2-point slide adjustment system

WEIGHT | 130 g

SOAZA MTB

FEATURES:

SHRED.wide™ | Goggles designed and engineered to maximize your field of view.

TECH SPECS:

LENS | Cylindrical single lenses | 100% UVA-UVB-UVC protection | Super Anti-Fog

FRAME | Width: 165 mm | Height: 102 mm

STRAP | Width: 40 mm | Double silicone line backing | 2-point slide adjustment system

WEIGHT | 130 g