Press Release

Ride Concepts Partners With High FIves Foundation to Raise Funds for Adaptive Bikes

From now until the end of the year, buying a pair of RC shoes will help an adaptive athlete.

Truckee, CA- This summer, our neighbors at High Fives Foundation approached us to partner with their Adaptive Mountain Bike Camps. It was an easy “yes!” and we were immediately astonished at the level of perseverance and dedication of the adaptive athletes on the mountain. Their enthusiasm was addictive and their skills nothing short of impressive. We immediately knew we wanted to become further involved.

 

Throughout December, we are putting our best foot forward to support initiatives that are meaningful to us within the mountain bike community. In doing so, we are proud to partner with High Fives Foundation where $5 of every shoe purchase will go towards buying an adaptive mountain bike for a disabled athlete.



High Fives Foundation’s mission is to prevent life-changing injuries while providing resources & hope if they happen in the outdoors. In essence, they are the safety net of the outdoor sports community by keeping adaptive athletes active.

 “At High Fives, we believe that the best healing is done with friends, outside and doing something that makes you smile,” said Roy Tuscany, Founder & CEO of High Fives Foundation. “We find that mountain biking is one of those sports that embodies all those essentials and a program that we have heavily invested and expanded in 2020.”

The steep cost of an adaptive mountain bike for an individual with a disability provides a major challenge for the High Fives organization. The average cost is over $10,000 with some as much as $25,000. To date, High Fives has supported 62 individuals with a disability the gift of an adaptive mountain bike.

To raise awareness of healing through adaptive riding and offset the burden of the cost of the adaptive bikes, Ride Concepts is donating $5 for every full price shoe sold on rideconcepts.com and ca.rideconcepts.com through December 31 to the goal of buying an adaptive bike for a High Fives Athlete.

We are excited to share this opportunity to give back with the greater mountain biking community. So, as a community, let’s end this year with some positive cheer and buy that 63rd bike. Feel Good. Give Back!

Happy Holidays,

Ride Concepts x High Fives

High Fives Adaptive Mountain Bike Camp at Northstar California this summer



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