Ride Concepts Bring the Party to UK, Partnering with Silverfish

Truckee, CA- Mountain bike footwear company Ride Concepts is excited to announce it's entry into the United Kingdom and the Republic of Ireland, with Silverfish named as an exclusive distribution partner.

“After announcing our Factory Athlete team earlier this year including UK-based Atherton Racing and Sam Pilgrim, we are delighted to have Silverfish bring the party to UK dealers," Said founder and CEO Brandon Dodd. "Their spirit and style truly reflect our ethos, it couldn’t be a better fit. We have high aspirations for global growth and joining Silverfish alongside their renowned portfolio of high quality and high performance brands will help us to achieve it.”

“We’re honoured to be working with Ride Concepts,” said Darren Mabbott, Silverfish Managing Director. “They’re the hottest MTB shoe brand in the world right now and we can’t wait to get them into the hands of retailers. There is a huge amount of customer interest in Ride Concepts, lots of buzz on all the forums, and we’re excited to hear the feedback from riders now that the shoes are finally available on this side of the pond!”

“I’m stoked to have Ride Concepts partner up with Silverfish to bring my favorite footwear to the UK!” said Sam Pilgrim aboard his crazy drift downhill tricycle.

First shipments are expected to land in early July. Retailers interested in finding out more about becoming a premium Ride Concepts stockist should contact Silverfish on 01752 843882 or by email via sales@silverfish-uk.com.

Ride Concepts is a rider-owned company based in Truckee, CA, focused on building technical, progressive, mountain biking (or tricycle) footwear. For more information, visit www.rideconcepts.com.