Ride Concepts Announces the Dig To Ride Fund

It’s a fact, trails don’t build themselves. Concurrently, trail networks with well-served acces are an essential recreational resource and a foundation of the mountain bike community. It’s our turn to recognize and support the tireless efforts of non-profit trail alliances across North America. This is why we created the Dig To Ride Fund, an annual fund dedicated to supporting trail building projects. We have chosen to dedicate our 2022 Dig To Ride Fund to the Tillamook Off-Road Trail Alliance (TORTA) in Tillamook County, Oregon. 

The Dig To Ride Fund is a dedicated donation where $3 of all North American wholesale and direct sales of our TNT shoe is pooled annually. TNT is our workhorse gravity and trail building flat shoe. TNT meets the tough demands of all-season, all-day digging and works even harder when it’s time to session the new builds. TNT is burly through and through with a microfiber upper for durability and performance in all conditions, D3O® impact protection in the medial collar to ward off unexpected crank-side encounters and a robust, custom-molded toe cap and heel run defense fore to aft. The MAX GRIP rubber outsole features a recessed area on the toe and heel for traction while hiking and digging. The generously sized hook and loop Powerstrap tops it off for a final sense of security. 

Our partnership with TORTA in 2022 was natural and spawned from Biketown - a film by Freehub magazine. We were moved by the organization’s passion and dedication to world class mountain biking trails on the Oregon coast. The non-profit has developed a strategic master plan to create a system of trails for community enhancement in and around the Pacific City area. Our Dig To Ride Fund will benefit the Buzzard Butte Trail Network, a 35 mile year-round contemporary singletrack project, and the Nestucca Valley Elementary School skills park, an all-levels skills development project at a local public school. Our donation will be made at the end of the year once we have maximized sales of the TNT shoe. 

TNT is the shoe that builds trails, quite literally, and now your purchase contributes to our Dig To Ride Fund, benefiting two new trail projects in Tillamook County, Oregon. 

More information on the Ride Concepts Dig To Ride Fund can be found at www.rideconcepts.com 

About Ride Concepts 

Driven by our commitment to superior fit, function and style, we are riders challenging the boundaries of mountain biking by providing the most progressive bike footwear. Bound together by our love of dirt and speed, we’re committed to building a community founded on the idea that no matter how you ride, you belong with us. 

About TORTA 

TORTA is a volunteer based non-profit organization founded for the enjoyment of bike enthusiasts in Tillamook County. We aim to develop a world class, comprehensive biking trail system just outside of Pacific City, Oregon and create a culture of mountain biking stoke in the Pacific Northwest. Tortamtb.com