Press Release

Athertons Announce New Sponsors 11

k.shiz

4/7/2011 8:06am

April 6th 2011, Coed Llandeglla
Forest, UK. Today saw Commencal reveal their new team partners and plans for
the 2011 season.

Added to the team’s main partners of Animal
clothing, Fox Racing Shox and Shimano components is the Mercedes-Benz Vito
Sport van. The Vito Sport is the perfect van for any mountain biker or outdoor
enthusiast making it a perfect match to the Atherton Family.

The team has also forged a partnership with
the Italian bike Mecca, Alpi Bike Resort. Just 45 minutes from Turin airport
and with a variety of riding means the team has a great base between European
rounds of the World Cup. The family will be working with the resort throughout
the summer to help and develop the region.

The Athertons rolled out the new Commencal
Supreme V3 with a few new additions for the 2011 season. Having worked with
Continental tyres for two seasons on development the team showed off the latest
addition, which they referred to as the ‘Rammstein Project’ a dry tyre that
incorporates the Black Chilli compound and the quality of a hand built German
built tyre.

Working alongside the Continental tyres the
Athertons will be using Stans No Tubes tubeless solution in a bid to save those
ever important, tenths of a second.Also new on the bike is headsets and
Tiramic cartridge bearings from Token, these trick and lightweight components
help keep the Supremes weight a cool 2llbs lighter than 2010.

To give an added edge on the race track the
team also adds Contour to the roster, the cutting edge GPS head cameras allow
the Athertons to learn the track while sat in their hotel rooms.

Rachel also announced her plans to skip
South Africa in a bid to ensure she is 100% for the rest of the season. With a
host of tracks on the calendar that Rachel hasn’t ridden before she is raring
to get going this year and will return for Fort William along with brother Dan.

Dan Atherton rode this bike while filming for 3 Minute Gaps in New Zealand. The final World Cup race bike for Atherton Racing will be similar, but different than what is shown here.

Gee will be looking to start the World Cup
season off in style down in South Africa in 2 weeks time but before then he
will tackle the British Downhill Series on home turf at Moelfre, Wales just 4
miles from the Athertons home.

You will be able to keep up with all that
is Atherton on the ‘Atherton Project’, a bi-weekly reality online series
starting on the 27th May.