REEB Cycles, a small handbuilt bike company in Colorado, stuns the bike world and is stoked to announce Jeff Lenosky will be joining their team in 2019. Jeff’s riding career and 17 years with Giant Bicycles brings a ton of experience and this opportunity allows him to be hands-on growing the company with product development, marketing, leveraging his Trail Boss group rides and attending REEB demo events.
The unprecedented move from one of the largest corporate bike companies in the world to a small counter-culture brand is also inspired by the opportunity to align efforts with REEB’s non-profit partner the Can’d Aid Foundation. Jeff’s programs and event activations will play a role at the foundations “Treads and Trails” bike builds and donations while expanding the reach of the program. Can’d Aid has donated over 2,500 bikes to low income children in the past 5 years.
The opportunity to dig-in & work closely with a roots mountain bike company, making handmade bikes, like REEB is super motivating. The past few years I’ve been working as an ambassador with the Can’d Aid Foundation for their Treads and Trails Program, which has a big focus on getting low income kids on bikes and outside. REEB has always been about getting people stoked on bikes and their commitment to supporting Can’d Aid Foundation’s mission created a big picture opportunity to work with a core bike company and support a larger goal that is important to me and my career. - Jeff Lenosky.
For every frame sold REEB Cycles will donate a Can’d Aid Treads + Trails bike to an underprivileged child. New in 2019, REEB Cycles will launch a “REEB Junior” american-assembled kid’s bike with proceeds also funding a Treads + Trails bike for a child. The partnership will allow Can’d Aid to get even more kids outside, enjoying healthy, active lifestyles.
We’re a small team and to have Jeff onboard to ride, give feedback and develop the bikes while providing credibility to a larger audience is a rad opportunity for REEB Cycles. - Chris Sulfrian
Stay tuned as Jeff & REEB announce details and a schedule for 2019 events, demos & Trail Boss group rides.
About REEB Cycles
In 2011 REEB Cycles began fabricating handmade steel single-speeds designed for the steep and rocky terrain of their home in the foothills of Colorado’s Rocky Mountains. Since then Chris Sulfrian and a core group of riders have led the progression of the bikes including their American Made flagship #Dikyelous2 hardtail. In 2017 REEB announced the Sqweeb, their first full suspension offering that has been updated for 2019 with the help of fabricator and racer Adam Prosise. In addition to designing and fabricating all bikes in-house, REEB runs a demo, retail and full service bike shop at CyclHOPS Bike Cantina restaurant in Longmont, CO. REEB operates the REEB Ranch; a mountain bike, wedding and event space with overnight accomodations against the beautiful backdrop of DuPont State Forest in Hendersville, NC. For more information contact REEBme@reebcycles or call the full service REEB/CyclHOPS bike shop at 720.600.5964.
About Jeff Lenosky
Jeff Lenosky has done more for freeriding and trials cycling in the US than anyone else alive today. His commitment to the sport transcends decades of competition, instruction, and giving back to the riding community he so loves. This New Jersey native fearlessly trailblazed a path for MTB, technical freeriding, street and urban riding in the US as we know it. Nowadays Jeff takes his technical riding skills to the trail where he features them in his Youtube Series “Trail Boss” Traveling the globe, searching out seemingly impossible trails, Jeff also gives riders tips to become a "Trail Boss” themselves. Check out Jeff's YouTube channel here, and be sure to subscribe.
About Can’d Aid Foundation
Can'd Aid is all about spreading people powered do-goodery through Towns, Tunes, Treads + Trails and Love Yur Mama efforts nationwide. Since its inception in 2013, more than 1.5 million cans of water have been shipped post-disaster, over 2,000 bikes have been built for underprivileged youth, 1,000 instruments have been donated and the equivalent of 33 million cans recycled. To donate, join the do-goodery or find out more, please visit candaid.org.
1/3/2019 8:18am
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