Peaty's Push On's - Legit or Having a Laugh?

Been a long time getting this product going, but stoked to introduce you to #peatyspushons by Dee Dar, I worked with the @uberbikecomponents guys to finally get there and deliver them to you guys. Will fit any valve and simply Push it on and pull it off. NO screwing involved!! Check link in bio too.

A photo posted by Steve Peat (@stevepeat) on Nov 10, 2016 at 10:13am PST

Peaty just announced on Instagram the launch of a strange looking new product, dubbed Peaty's Push On's. Apparently, they're a Schrader // Presta valve cap, which, in Peaty's own words, can be taken off and put on with "NO screwing involved!!" They are available right now for £4.99, so we know it's a real product, but something is making us think Peaty might be having a bit of a laugh with his newest business venture. Either way, the comment section on his post is pure gold.

Here's the product description from the site:

Sheffield born and bred, Steve Peat needs no introduction. 'Peaty's Push On's' in association with Uberbike are designed by the man himself and are a universal silicone push on valve cap for both Presta and Schraeder valve types. Just give it a pull, and feel the snug fit come off in your fingers! No more lost caps or fiddly screwing! Stick em on your bike, car, shock valve, wheelbarrow, caravan, mobility scooter, BMX, motorbike, no application unheard of! Use the dropdown menu below to select either a set of 2 or 4 push on caps.

What do you guys think?