What Do 10,000 Mountain Bikers Think? 6

We analyze the results of the annual Vital MTB survey.

sspomer
11/4/2022 7:45am
10000MTBersThink

Vital has been conducting its annual reader survey for a decade, and with 10,000 mountain bikers participating each year, we dig into what the riders are interested in. Bike prices, bike types, wheel sizes, suspension choices, favorite brands...it's all in here!

 

Timestamps for the video

  • 0:00 - Countdown
  • 4:54 - Introduction
  • 8:47 - Survey Overview
  • 10:28 - Survey Demographics
  • 13:02 - Favorite Riding Types
  • 16:57 - Cost & Travel of Bikes Owned
  • 23:34 - Bike Purchase Intent
  • 28:54 - Wheel Size to Buy
  • 34:48 - Bike Brand to Buy
  • 37:44 - Fork Brand to Buy
  • 42:16 - Shock Brand to Buy
  • 44:31 - Wheelset Brand to Buy
  • 47:38 - Tire Brand to Buy
  • 49:30 - Handlebar Brand to Buy
  • 51:57 - Stem Brand to Buy
  • 54:00 - Grip Brand to Buy
  • 55:09 - Brake Brand to Buy
  • 57:35 - Rear Derailleur Brand to Buy
  • 58:16 - Crank Brand to Buy
  • 59:00 - Chainring Brand to Buy
  • 59:23 - Chainguide Brand to Buy
  • 1:00:01 - Flat Pedal Brand to Buy
  • 1:01:33 - Clipless Pedal Brand to Buy
  • 1:02:25 - Dropper Post Brand to Buy
  • 1:05:04 - Fullface Helmet Brand to Buy
  • 1:06:41 - Half-shell Helmet Brand to Buy
  • 1:07:53 - Shorts / Jersey Brand to Buy
  • 1:11:14 - Flat Pedal Shoe Brand to Buy
  • 1:13:47 - Clipless Pedal Shoe Brand to Buy

2022 Vital MTB Survey Results (PDF)

See the 10-year survey trends here

6 comments

View replies to: What Do 10,000 Mountain Bikers Think?

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forrestdalmer
2 years ago

Been a big fan of these stats for many years now, and love the live/podcast-style breakdown.

I trained the sales staff at Competitive Cyclist for the last 5 years and would frequently refer to these statistics during training because they were just so interesting.

I am now on the team that will be bringing Nukeproof and Vitus bikes to the US market and after spending a bit of time on both brands I am really looking forward to Nukeproof and Vitus seeing aggressive growth on these graphs in the coming years, especially as mainstream brands seem to be pricing themselves out of reach for the average consumers.

I particularly enjoyed the personal thoughts and input.  It would be interesting to hear reviewers of each category talk about why they think there was a rise or fall for specific brands, like if Johan reviewed handlebars this year and had some thoughts on why OneUp is still at the top.

As cycling media, you get your hands on so many different products I would love to know what you personally choose to ride or look forward to testing or are pleasantly surprised by and why that is. 

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Stiksandstones
2 years ago

My favorite time of year, the best survey, the only survey of this extent and the trend analysis vital does is impeccable. I know this is a mountain of work for vital AND the readers-thanks to all, as a bike industry product and marketing person-this survey is a useful tool.

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Mwood
2 years ago

Very interesting for us nerds. Would be interesting to see the number of survey participants each year.... but I get it.