Ride Concepts Launches New Powerline Flat Pedal Mountain Bike Shoe

Ride Concepts is a newcomer to the mountain bike footwear market. Launching in the fall of 2018, they're quickly approaching a one-year anniversary, but the brand has been several years in the making. What started out as a late-night talk about creating MTB shoes for kids turned into the creation of a mountain-bike-specific footwear company that offers a complete range of technically driven and tailored products for men, women and groms. Their goal is to make comfortable, durable and reliable mountain bike shoes for both clipless and flat pedal riders. The Tahoe-based company is made up of staff who shred hard and shred often, and they enlisted the likes of the Athertons, Paul Basagoitia, Sam Pilgrim, Kyle Strait and more, to prove the shoes in the pro world.

During a recent shred session at SkyPark Bike Park a few weeks back, Rick Reed, the Brand Manager for RC, teased the new Powerline flat pedal shoe which is now available on their site and through shops for purchase.  The Powerline uses their stickiest DST 4.0 rubber and an asymmetrical medial collar with D3O to protect the inner ankle. D3O shock-absorbing insoles take the sting out of hot-pocket-foot-dabs. They come in red/black, black/grey or orange/grey color combos for $150. Considering how stoked we were on the Ride Concepts Wildcat flat pedal shoe, we're stoked to get our feet in the Powerlines.

In addition to the new Powerline, Ride Concepts has a variety of flat and clips shoes for every mountain biker, including kids who need youth sizes 3, 4, 5 or 6. Ride Concepts shoe prices start at $100.

Ride Concepts at the Sea Otter Classic

Learn more at www.rideconcepts.com or follow them on Instagram @ridecncpts.