SEND Strategy is a product of the brand building experience and one person's drive to help other brands grow and participate authentically in the space they live. When you're all-in on your business, you can't afford to lose. You're in the same place as the mountain biker pulling up into a gnarly rock garden; the grand tour cyclist that's poker-faced and in the red on a critical climb; or the moment before your boards reach the edge of the cliff. Sending it, strategically, isn't huck and pray—the costs are too high—rather, it's a focused, calculated and measured effort that's dependant on your skills. We're here to help make sure you have methods and means behind your SEND with the goal of bring this all-in strategy to more brands.