Transition Factory Race Team Announced 4

Transition Bikes is pleased to announce the launch of
their highly anticipated Factory Race program!

To aid in this new direction Transition has hired Lars
Sternberg as an athlete, and team director. Joining Lars on the squad is the
world renowned duo of Jill Kintner, and Bryn Atkinson. In her first year racing
professional Downhill, Jill will bring the fitness and bike handling skills that
have made her an Olympic BMX Bronze Medalist and 4X World Champion to a whole
new riding discipline. With many years experience racing at the Elite level,
Bryn is a regular top ten finisher in World Cup rounds. Together they will
embark on one of the most progressive schedules in 2010. While Bryn will be
attacking the downhill World Cup circuit, Jill and Lars will be setting their
sights on the North American race scene. In between World Cup rounds Bryn will
be returning to join the team for key North American events.



Transition Bikes have kept a watchful eye on the race segment
for some time now. With the rise and fall of the infamous NORBA Nationals, and
the resurgence of multiple successful regional series’, Transition Bikes feels
it is the right time to take a leap into the race realm. The team will be
participating in gravity events around the globe, documenting their trials and
tribulations on and off the track, and bringing this story to the public.
Transition’s very own Media Wizard Brad Walton will be traveling with the team
to compose this story.

Lars had this to say about his new position at
Transition:

“I feel so fortunate to have had the support of Fluidride for
the past three years. It is due to them that I have been able to maintain my
position within the industry and earn this new opportunity. Being able to
continue to race professionally, and now utilize the skills I have learned off
the bike, and now as team manager is a dream come true. I am beyond stoked to
have Bryn and Jill join me as fellow teammates. They are two of the hardest
working individuals out there, and I am so glad to be able to help them continue
to achieve their goals. Rounding out our program with Brad’s talent behind the
lens is just the icing on the cake. The new season can’t start soon
enough!”

Lars Sternberg


Jill Kintner


Bryn Atkinson


Transition Bikes Co-owner Kyle Young says:

“Over the
years, my interest in downhill racing has grown right alongside the interest
shown by our customers, and it seems now is the perfect time to really dive head
first into the race world. We finally have a full fledged World Cup level
downhill bike and what better way to kick this off than to create a top level
race team that shares our vision to represent us around the globe. The first
step towards developing our race program was hiring Lars Sternberg, which
brought a great new angle to the company. He has deep roots in racing (both BMX
and MTB disciplines), and it has been really fun working with him to develop the
strategy and focus of our team. Having riders that are approachable, friendly
and interesting both on and off the bike is tremendously important to me and
from the first time I met Jill and Bryn I could tell they would be great people
to represent Transition Bikes. We are stoked to have them as part of our family.
It will be great fun to watch Lars, Jill and Bryn as they compete around the
globe.”

The Program has already enlisted some of the best component
support in the business. Competing aboard Fox Racing Shox equipped TR450’s,
Doubles, Banks, and Coverts. The team equipment also includes Crankbrothers
wheelsets and pedals, KORE handlebars, stems, saddles and posts, Maxxis tires
and tubes, E.thirteen chainguides, ODI grips, THE helmets, Dakine riding gear
and luggage, Cane Creek headsets, Obtainium titanium springs, Jagwire cables,
CadenceWORKS titanium hardware, and Jetlites lighting systems.

Stay up
to date with all team happenings at the official Transition Racing websitewww.transitionbikes.com/Race/Index.cfm.

Keep
an eye out for the Transition Racing team at a 2010 event near
you!

ABOUT TRANSITION BIKES

Our philosophy is simple,
Rider Owned for Life since 2001. It is not a slick marketing slogan but
something that defines who we are as a company. Connecting with our dealers and
customers from a rider standpoint is our number one concern. Through outstanding
and responsive customer service, and unique niche product design, we create and
build relationships with our customers that are important to everyday riders and
forgotten by larger companies. When you buy a Transition product you can be
assured it has been tested in real world conditions by the same people that
design them. We don't believe in using Catalog designs; everything is designed
in house by us. Our goal is not to become a huge corporate brand but rather a
company the average rider can believe in. Our customers are our family and we
get immense joy from seeing them progress their riding to new levels right
beside us.

TRANSITION BIKES
2641 Delta Ring Rd.
Ferndale, WA 98248
USA
(360) 366-4960
www.transitionbikes.com