SOMBRIO Re-Signs Freeride Icon Darren “The Claw” Berrecloth

June 16, 2014 – North Vancouver, B.C. – Sombrio, a Freeride Mountain Bike apparel brand, part of SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A), today announced that Professional Freerider Darren “The Claw” Berrecloth has officially re-joined the Sombrio Cartel roster. Known for creating unique lines other riders can’t even see, Berrecloth is widely regarded as one of the most iconic Freeride mountain bike athletes in the world.

Partnering with athletes who share a passion and drive for the Freeride culture is essential to Sombrio. “We’re very excited to continue our relationship with Darren,” said Sombrio President Kyle Weiner. “Darren epitomizes the Sombrio brand and our BC heritage.  Sombrio takes pride in creating really cool and authentic product that other brands wouldn’t even consider.  Darren’s riding style mirrors this approach with his relentless determination to descend on places other riders only dream of.  You never know when that magical moment, which we refer to as “lightning in a bottle,” will be captured on film.  With Darren, it’s probably only a ride away!”

Berrecloth is excited to continue his partnership with Sombrio.  “For years Sombrio has been the brand that every company aspires to become.  I'm super pumped to have re-signed with the Freeride brand that started way back when. I have been with Sombrio for quite a few years now, and it’s been great to be a part of a local brand that has stayed so true to the core athletes’ needs. Look for great things ahead from us at Sombrio!” says Berrecloth in anticipation of his next chapter alongside Sombrio.

Berrecloth thrives on pushing the limits of what is possible on a mountain bike. With countless podium wins, magazine covers and feature film segments under his belt, Berrecloth continues to travel the globe in pursuit of the next biggest line. Currently, Berrecloth is filming Where the Trail Ends 2. He can also be found competing in the spotlight this season at all FMB World Tour Diamond Series events:

• Crankwrox Les 2 Alpes (FRA) – July 3-6, 2014
• Red bull Joyride (CAN) – August 16, 2014
• Bearclaw Invitational (CAN) – August 23, 2014
• Red Bull District Ride (GER) – September 6, 2014
• Red Bull Rampage (USA) – September 28, 2014

Darren Berrecloth encourages others to push the limits as well with the Bearclaw Invitational, a Diamond Series slopestyle event on the FMB World Tour at Mount Washington on Vancouver Island on August 23, 2014. Sombrio is excited to be a part of this upcoming event.

With roots firmly planted in Freeride, Sombrio is eager to stay at the forefront of mountain biking alongside Berrecloth. Together, Sombrio and Berrecloth will launch a signature “Claw” kit available at retail and online for Spring 2015.

Berrecloth joins a growing team of Sombrio athletes and advocates that keep Sombrio on the pulse of the sport and connected to its roots.

ABOUT SOMBRIO
Sombrio, takes what it learns in the harsh environment of mountain biking’s toughest testing grounds to create innovative garments that perform both on the trails and in the city streets. With an eye on making both the natural and urban worlds healthier and more vibrant places, Sombrio provides a platform for riders to express their beliefs through something that isn’t just ‘what we wear’, but a movement. To learn more about Sombrio, visit http://bike.sombriocartel.com/

Sombrio is a part of SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Recreational/Leisure, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel has annual sales of US$2.4 billion and employs approximately 6,400 people in facilities located in twenty-five countries worldwide.

ABOUT DARREN BERRECLOTH
Darren kick started his career in mountain biking in the early 2000s, but it was in 2009 that he stole the spotlight with an opening segment in the NWD film ‘Dust and Bones’ and has continued to earn many podium finishes over the years from 1st place at the Adidas Slopestyle Championships in 2009 to 3rd at both the prestigious Red Bull Rampage event and FMB tour overall standings in 2010. Darren continues to thrive on pushing the limits of what is possible on a mountain bike. 

FOLLOW DARREN
Twitter: @darenberrecloth
Instagram: dberrecloth
Facebook: Darren Berrecloth